User Experience

Fifty-five percent of consumers start product searches by price checking on Amazon.com, according to a recent BloomReach survey. Fifty-five percent. This means the majority of shoppers are using price as the initial barometer for potential purchases, rather than a final deciding factor. As e-commerce has developed, it’s brought the convenience of online, on-demand comparison shopping. Large companies…

Technology has impacted nearly every aspect of a shopper’s daily life, and retail is no exception. Smartphones have changed the way people shop, empowering consumers to research products, look for discounts and interact with retailers at their convenience without ever setting foot in a store. Some shoppers even brazenly use competitor apps while in-store. As mobile…

Every month another major retailer closes stores in the shopping malls we grew up going to. The ease of digital search paired with the advantages of e-commerce (lower overhead, decreased inventory commitments) is giving retailers pause. The development of a truly omnichannel shopping experience, where the path to purchase is more fluid than linear, hammers…

Join us to hear real-world examples of brands that have leveraged analytics to improve the customer journey and so much more!

As the holiday season heats up competition among retailers, it’s tempting to entice shoppers with discounts and deals. However, with so many companies seeking the same ends, marketers must work to drive customer loyalty through engagement and experience. Smart marketers use loyalty programs not just as discount hubs, but as long-term opportunities to communicate with shoppers and…

Join us to learn how to steer clear of the pitfalls and avoid the top tax and duty mistakes retailers make when selling cross-border.

For better or worse, e-commerce has truly transformed the traditional shopping experience at brick-and-mortar retail locations. Customers visiting a physical store have greater expectations for a product to be in stock and priced competitively with similar retailers or online shopping outlets such as Amazon.com. They expect stellar customer service, because it would be even easier, if not more convenient,…

The busy holiday season is almost over for BuySeasons, Inc., the parent company to two costume brands, BuyCostumes.com and CostumeExpress.com. That's because its holiday season is the months of September and October, when the online retailer with a product catalog of more than 1 million customizable costume and accessory combinations does 75 percent of its…

Retailers should waste no time in preparing for this year’s holiday shopping season. Before you know it, consumers will begin searching for the fastest, most convenient way to snag every last item on their holiday wish list. From an e-commerce website to traditional brick-and-mortar stores, offering more than one purchasing channel is an important first step, but it may not be enough to stand out from the competition. By implementing an omnichannel strategy that enables data…

A perfect storm of demographics, economics and technology is taking direct aim at the retail industry. Demographically, millennials have become the largest consumer group. And this group has expectations and habits that retailers must accommodate. Along with this demographic change, the physical economy of retail is quickly shifting. Clearly, the brick-and-mortar store isn't dead. In fact, McKinsey…