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In episode 75, Anthony Hoang, former chief information officer at Evereve, a contemporary retail brand that specializes in styling moms, discusses how the company is leveraging long-term evolution (LTE) Wi-Fi in its brick-and-mortar stores, and the impact that the technology is having on the shopping experience. Learn how Evereve is using technology to bridge online and…
2017 is a new chapter in the omnichannel customer experience, with tech advances reconnecting retail in ways that exceed expectations.
In episode 74 of Total Retail Talks, recorded at last week's National Retail Federation (NRF) Big Show in New York City, Scott Cohn, vice president of e-commerce at Chinese Laundry, discusses how the women's footwear brand is making the online shopping experience easier for customers, and in the process driving more sales.
In episode 71 of Total Retail Talks, I interview Ellen Davis, senior vice president of research and strategic insights at the National Retail Federation (NRF). This episode was recorded at the NRF's Big Show in New York City earlier this year. Davis discusses the key findings to emerge from a research project the NRF conducted which…
In episode 69 of Total Retail Talks, recorded at this week's National Retail Federation Big Show in New York City, Total Retail's Executive Editor Joe Keenan interviews Lisa Gavales, president and CEO of Things Remembered. Gavales discusses what innovation means for the personalized gifts retailer, how testing influences Things Remembered's product selection — both in-store…
In episode 68 of Total Retail Talks, Bart Robinson, vice president of product management for Shindigz, a party supplies retailer, discusses how a relaunched and redesigned mobile site has helped the brand improve the shopping experience for its customers, ultimately resulting in more conversions. In addition, Robinson offers his thoughts on what retailers should be…
Nordstrom is expanding on its efforts to engage with mobile shoppers, using the holiday gift-giving season as an opportunity to launch its first-ever chatbot. If you can’t decide on the perfect gift for your mom this holiday season, for example, the bot is a click away on Facebook Messenger as well as Kik. Nordstrom teamed with New…
In episode 65 of Total Retail Talks, Jim Garlow, director of marketing operations at CDW, a leading B-to-B retailer of computers, hardware, software and IT solutions, talks about how the company is managing the customer experience through all the different ways it interacts with and markets to its customers. Garlow discusses CDW's strategy for segmenting…
The world of user experience (UX) is filled with predictions, from thoughts on the race to great customer experiences to a deeper integration of digital and physical experiences. These predictions come in rather handy when thinking about e-commerce, considering a look into the future could mean the difference between an online business making money or not.…
In this interactive webinar, industry thought leaders will touch on best practices and last minute tricks to improve holiday sales.
