User Experience
April 27, 2017 at 12:45 pm
Sephora has been a pioneer in adopting new mobile technologies both online and in its stores. The Sephora app helps consumers discover new products, make purchases, gain access to the retailer's Beauty Pass rewards program, and explore relevant content about beauty trends. When Sephora decided to launch a new mobile shopping app in the Southeast…
April 17, 2017 at 11:34 am
In episode 88 of Total Retail Talks, Jennie Pastor, CEO of Kavador, an online marketplace for curated fine jewelry, tells us about how the company is personalizing the customer experience, and what impact that is having on sales. Pastor also offers her advice for other retailers looking to bring personalization to the online shopping experience.
April 7, 2017 at 11:23 am
In this interactive webinar, our expert speakers will address tips for creating seamless cross-channel shopping experiences and more.
April 3, 2017 at 9:25 am
A full 88 percent of consumers say they’re more likely to shop with retailers that deliver personalized and connected cross-channel experiences. If you didn’t already know, that stat says it all: Personalization is critical to winning in today’s ultracompetitive online retail environment. Consumers demand that the retailers they purchase from know who they are, what […]
April 3, 2017 at 9:04 am
March 28, 2017 at 9:24 am
External third-party services can be a tremendous asset for online retailers. They allow sites to quickly and easily incorporate critical core functionalities — e.g., reviews, payments, site search, analytics — as well as “nice to haves” that help sites stand out — e.g., A/B testing, social plug-ins, product tours. Brands can implement these functionalities with…
March 27, 2017 at 6:03 pm
External third-party services can be a tremendous asset for online retailers. They allow sites to quickly and easily incorporate critical core functionalities — e.g., reviews, payments, site search, analytics — as well as “nice to haves” that help sites stand out — e.g., A/B testing, social plug-ins, product tours. Brands can implement these functionalities with […]
March 21, 2017 at 1:47 pm
Calvin McDonald, president and CEO, Sephora Americas, opened his keynote presentation yesterday at Shoptalk in Las Vegas with a simple question for the audience: Can a retailer truly be experiential? During the next 20 minutes, McDonald proceeded to answer that question in the affirmative, unsurprisingly naming Sephora as a brand that has become experiential for…
March 10, 2017 at 9:04 am
Calvin McDonald, president and CEO, Sephora Americas, opened his keynote presentation yesterday at Shoptalk in Las Vegas with a simple question for the audience: Can a retailer truly be experiential? During the next 20 minutes, McDonald proceeded to answer that question in the affirmative, unsurprisingly naming Sephora as a brand that has become experiential for […]
March 2, 2017 at 8:32 pm
Customer experience (CX) and user research are no longer relegated to a few lone champions in a retail organization. Understanding and improving the user experience has become the entire organization's objective, from product designers to marketers to senior executives. Read that again. Just as artificial intelligence (AI) is booming, so too is organization-wide demand for…
