User Experience

Imagine a visitor on your website shopping for a winter jacket. As they explore your carefully curated selection, an advertisement pops up for the same jacket from a different retailer — and it’s on sale! Your prospective customer is likely to do one of two things — click on the ad and buy the jacket…

The future of retail? Personalizing the customer experience. It may seem obvious, but not all retailers are as tech savvy as they need to be to catch the attention of today’s millennial and Gen Z shoppers. For many retailers, the smartphone strategy was first. The industry advice was that retailers had to be at the…

Despite the traditional retail industry being beset by online competitors and margin pressure, here’s a bit of good news from a recent Capgemini report: More than 80 percent of consumers are willing to pay more for a better experience. However, that same study found that while 75 percent of organizations believe themselves to be customer…

Trustpilot, a leading online consumer review destination with 35 million reviews of nearly 190,000 businesses, recently released its Consumer Behavior and Expectations: The 2017 Holiday Season report, with in-depth analysis on consumer behavior, sentiment and customer review patterns. While thousands of consumers indicated pricing was one of the most important considerations for the 2017 shopping season, language analysis of more than 1 million consumer reviews suggested otherwise. Consumer sentiment favored brands offering superior customer service and timely fulfillment over other popular holiday initiatives, such as discount pricing and flexible return policies. The report helps retailers capitalize on key expectations and behaviors by identifying specific consumer trends, biases and preferences.

In this brand new version of "The Nordstrom Way," co-authors Robert Spector and breAnne O. Reeves examine in-depth the values by which Nordstrom has survived and thrived for more than 116 years. One of those values is the combination of “communication and collaboration,” which is essential for every organization to succeed. This is an excerpt from the book.

With brick-and-mortar retailers struggling from online competition, every point of differentiation helps. Data makes that possible.

This new benchmark report measures the impact digital malware has on e-commerce retailers. The data in the report is drawn from Namogoo’s monitoring of 500 million website sessions across a range of industries over a six-month period (January 2017 –June 2017). The report outlines the current infection rate of consumer machines, the rate of infected online sessions, causes for fluctuation, and guidance on how online businesses can protect the customer journey and win back lost revenue.

In episode 110 of Total Retail Talks, Gannon Hall, chief product officer at Spring, a mobile and online fashion retailer, discusses how the company is using artificial intelligence (AI) to improve its customers’ shopping experiences through more personalized merchandise recommendations. Learn how machine learning is helping Spring convert more visitors to its site and app.

As Amazon.com grows its business through technology, spending on the latest and greatest tools to optimize the customer experience, from product discovery through delivery and post-purchase, other retailers have been left behind. In order to catch up to and eventually surpass Amazon, retailers are analyzing their own businesses to see where well-spent investments can help…

Retailers are investing in technology and resources to improve customers’ experiences as their online shopping expectations increase. This is particularly true in the age of Amazon.com, which has made personalization, one-click purchasing and same-day delivery commonplace. Over the summer we've been reviewing Total Retail and IBM's recent report, The Amazon Effect: How Retailers Are Adapting Their Businesses…