User Experience

The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture
October 6, 2017 at 9:43 am

In this brand new version of "The Nordstrom Way," co-authors Robert Spector and breAnne O. Reeves examine in-depth the values by which Nordstrom has survived and thrived for more than 116 years. One of those values is the combination of “communication and collaboration,” which is essential for every organization to succeed. This is an excerpt from the book.

Digital Malware: Impact on the E-Commerce Market
September 18, 2017 at 5:21 pm

This new benchmark report measures the impact digital malware has on e-commerce retailers. The data in the report is drawn from Namogoo’s monitoring of 500 million website sessions across a range of industries over a six-month period (January 2017 –June 2017). The report outlines the current infection rate of consumer machines, the rate of infected online sessions, causes for fluctuation, and guidance on how online businesses can protect the customer journey and win back lost revenue.

Online Marketplace Spring Uses AI to Improve CX
September 18, 2017 at 2:59 pm

In episode 110 of Total Retail Talks, Gannon Hall, chief product officer at Spring, a mobile and online fashion retailer, discusses how the company is using artificial intelligence (AI) to improve its customers’ shopping experiences through more personalized merchandise recommendations. Learn how machine learning is helping Spring convert more visitors to its site and app.

B-to-B Retailers Increase Tech Spending to Keep Pace With Amazon
September 12, 2017 at 12:29 pm

As Amazon.com grows its business through technology, spending on the latest and greatest tools to optimize the customer experience, from product discovery through delivery and post-purchase, other retailers have been left behind. In order to catch up to and eventually surpass Amazon, retailers are analyzing their own businesses to see where well-spent investments can help…

How Customer Experience Has Changed in the Age of Amazon
September 7, 2017 at 11:12 am

Retailers are investing in technology and resources to improve customers’ experiences as their online shopping expectations increase. This is particularly true in the age of Amazon.com, which has made personalization, one-click purchasing and same-day delivery commonplace. Over the summer we've been reviewing Total Retail and IBM's recent report, The Amazon Effect: How Retailers Are Adapting Their Businesses…

This is the Evolution of Retail
August 16, 2017 at 1:16 pm

Many are calling this the retail apocalypse. Recent reports estimate over 8,600 retail locations will shut down in 2017. By comparison, 6,200 retail stores closed their doors during 2008’s economic downturn — an all-time high at the time. Retailers like The Sports Authority have vanished, and others are quickly realizing the same fate: Gander Mountain,…

The Definitive Guide to Conversational Commerce
August 9, 2017 at 6:29 pm

Many are calling this the retail apocalypse. Recent reports estimate over 8,600 retail locations will shut down in 2017. By comparison, 6,200 retail stores closed their doors during 2008’s economic downturn — an all-time high at the time. Retailers like The Sports Authority have vanished, and others are quickly realizing the same fate: Gander Mountain, […]

Retailers Invest in Reviews, Shipping Upgrades to Better Compete With Amazon
August 3, 2017 at 12:09 pm

As retailers know, much of Amazon’s success can be credited to its many innovations, from supply chain to customer experience to merchandising and more. To keep pace with the e-commerce leader and its many technology innovations, retailers have started to implement new technology capabilities of their own. In the chart below, taken from Total Retail's…

Sur La Table Invests in Improving the Customer Experience
July 31, 2017 at 1:51 pm

In episode 103 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Natalie Brown, director, experiential marketing, Sur La Table, talks about the kitchenware retailer's goal of being more than just a place where consumers can get products for their kitchens. Sur La Table seeks to be a source of…