User Experience

Gen Z and Millennial Consumers Reveal How to Improve the In-Store Experience
September 24, 2018 at 11:31 am

Wirecard North America asked U.S. consumers how they shop: where they browse, what inspires them to buy (or not), and how they pay. Their answers may surprise you — and provide valuable insights into how merchants can improve their experiences, particularly in-store. Wirecard breaks down the following five key findings in the below infographic: Most…

6 Ways Amazon Has Changed Buying Behaviors
September 12, 2018 at 8:30 am

Consumers love to shop online because it's easy, comfortable and often comes with a significant price savings. It hasn't always been this way, but over the last 20 years Amazon.com has successfully changed the way people shop all over the world. The world's largest online retailer has grown from its humble bookstore beginnings to influence…

Kibo 2018 Consumer Trends Report
August 16, 2018 at 2:36 pm

Based on responses from 3,000 U.S. consumers, the Kibo Consumer Trends report suggests that retailers and branded manufacturers can differentiate themselves in a crowded marketplace by showcasing their most unique assets. Consumers indicated that while price is still the primary factor in purchasing decisions, consumers are increasingly seeking out a differentiated shopping experience — one that provides a rich, informative and personalized online and in-store experience.

Nordstrom Local and the Growth of Experiential Retail
August 3, 2018 at 8:32 am

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Nordstrom's inventory-free Local stores, and why experiential retail is integral to the future of brick-and-mortar.

4 Ways Retailers Can Benefit From Amazon’s Prime Day Outage
July 19, 2018 at 12:07 pm

It’s no surprise that shoppers get excited to fill their carts, check out, and have exactly what they want delivered to their doorstep — all for a fraction of the normal cost and in less than two days. One of the most hyped sales events of the year, Amazon Prime Day, is the retailer's biggest…

Tech’s Role in Driving Meaningful Customer Interactions
June 29, 2018 at 11:26 am

Competition in retail has always been intense. Surviving, let alone thriving, requires heavy technology spending. In the modern retail era, customers have all the power. Phones and digital devices serve as entry points into shopping experiences. At the click of a button, consumers have access to unlimited product assortments, price transparency, inventory availability, and crowdsourced…

3 Ways to Mirror Your In-Store Experience Online
June 29, 2018 at 11:08 am

It’s becoming increasingly difficult for retailers, both traditional and online, to grab the attention (and wallets) of online shoppers. Battling on multiple fronts, from fierce competition to cart abandonment, retailers are feeling the pressure. Part of the challenge is in delivering an “experience.” For the offline world this is tangible and easily iterated upon, however,…

Retail Trends Impacting Customer Experience in 2018 and Beyond
June 26, 2018 at 11:25 am

The retail landscape continues to change in dramatic ways, and retailers that want to stay relevant must evolve quickly. For guidance, just look back at the course of the past year to how shoppers’ expectations and engagement preferences are transforming. In March 2018, retail sales totaled $494.6 billion, according to the U.S. Census Bureau. This was…

Great Expectations for Even Greater Customer Experiences
June 22, 2018 at 11:37 am

Most businesses will tell you they deliver good customer service, but what do their customers think? Mitel’s Global Customer Experience Survey builds on results from a 2017 global survey of IT decision makers. When Mitel saw that 59 percent of businesses reported being more than halfway through their customer experience improvements, it wondered if its customers agreed. That question and many others were posed to a group of more than 5,000 adults in the U.S., U.K., France, Germany and Australia as part of the customer experience survey. The results present an eye-opening midterm assessment that reveals many businesses still have a long way to go toward improving the buyer’s journey.