User Experience

If you’re testing your website to make sure it works properly for visitors, you’re off to a good start. However, many companies overlook the importance of visual testing — i.e., evaluating layout, images, text, design, and other visual components. As the number of browsers, devices, operating systems and screen sizes explode, teams need to be…

In a keynote presentation yesterday at Shoptalk in Las Vegas, Helena Foulkes, CEO, Hudson's Bay Company (HBC), parent of Hudson's Bay, Lord & Taylor, and Saks Fifth Avenue, discussed how the retail organization planned to evolve from within to create radical change to the customer experience (CX) for all of its brands. Foulkes outlined four…

The appearance of unauthorized ads injected into consumer browsers that redirect website visitors to competitor products and promotions — i.e., online journey hijacking — has been an issue for many online retailers’ businesses, Build.com being no exception. The online seller of home goods was finding that 20 percent of its traffic was being exposed to an…

Retailers are just beginning to untangle the many benefits of using artificial intelligence, so let’s explore how AI can transform CX.

In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.

With the right data management tools, you can provide superb customer experience in ways that the digital market struggles to provide.

Check out these four last-minute steps you can take to validate that your application can withstand the madness this Valentine’s Day.

After a lot of bad decisions, poor partnerships and failed opportunities, some of the biggest brands we grew up with are no longer standing. For my kids, the toy store is now Target or Rite Aid, not just Toys“R”Us. Yet FAO Schwarz, which was founded in 1862, is still a synonym for toy store for children…

Join to hear tips on how you can supercharge your search by understanding the four analytical pillars of an effective search solution.

With the rise of customer centricity, retailers now need to focus on optimizing the customer journey through personalization.