User Experience

For the past decade, I’ve worked closely with retail organizations through a consistently changing landscape that has always been dictated by new generations of consumers. Over the years, I couldn’t help but notice that there seems to be a vast gap in perspectives between the retail executives I talk to and today’s consumer. A new…

“Website accessibility” is a term that’s rapidly gaining buzz and sparking a lot of uncertainty and concern in the e-commerce space. Though the term simply means ensuring equal access to all content, transactions and merchandise on a website, regardless of a user’s ability, retailers are often left wondering specifically how it affects them. When the…

The global digital commerce market — slated to reach nearly $6 trillion by 2022 — shows no signs of slowing. This past holiday shopping season, retailers saw the strongest sales growth in the last six years, with online spending up 19.1 percent compared to 2017. While this is a massive opportunity for retailers to get a…

In this webinar, we’ll address the parts of the product content process your business should consider optimizing and much more.

If you’re testing your website to make sure it works properly for visitors, you’re off to a good start. However, many companies overlook the importance of visual testing — i.e., evaluating layout, images, text, design, and other visual components. As the number of browsers, devices, operating systems and screen sizes explode, teams need to be…

In a keynote presentation yesterday at Shoptalk in Las Vegas, Helena Foulkes, CEO, Hudson's Bay Company (HBC), parent of Hudson's Bay, Lord & Taylor, and Saks Fifth Avenue, discussed how the retail organization planned to evolve from within to create radical change to the customer experience (CX) for all of its brands. Foulkes outlined four…

The appearance of unauthorized ads injected into consumer browsers that redirect website visitors to competitor products and promotions — i.e., online journey hijacking — has been an issue for many online retailers’ businesses, Build.com being no exception. The online seller of home goods was finding that 20 percent of its traffic was being exposed to an…

Retailers are just beginning to untangle the many benefits of using artificial intelligence, so let’s explore how AI can transform CX.

In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.

With the right data management tools, you can provide superb customer experience in ways that the digital market struggles to provide.