User Experience

One might think that after multiple years of inflation and a scarcity mindset that consumers would have adjusted their expectations of retailers to allow for more leniency and to ensure they’re just able to get the products they want. CI&T’s 2024 Connected Retail Report told a very different story. In our fourth year collecting consumer…

In the relentless world of e-commerce, speed stands as the linchpin to success. Modern times are defined by the “need-it-now” attitude, shorter attention spans, and a surge in TikTok and Instagram shopping experiences. As consumers demand faster interactions, the urgency for swift e-commerce transactions has never been clearer. A core challenge for e-commerce merchants is…

Consumers are generally dissatisfied with their retail experiences, at least according to a global study from the IBM Institute for Business Value called "Revolutionize retail with AI everywhere: Customers won't wait." The report points out that only 9 percent of consumers said they were content with their in-store shopping experiences and 14 percent content with…

Following a record-breaking “Cyber Five,” retailers are crossing their fingers for robust sales to continue throughout the holiday season. But as online spending rises, so does online shopper frustration — and this has the potential to harm both immediate and long-term sales. Retail data from FullStory shows that online shoppers experienced a 16.3 percent year-over-year…

The holiday season is the Super Bowl for retailers, with November and December accounting for 19 percent of total retail sales — even higher for some retailers — in the last five years. Since online purchasing comprises nearly 40 percent of holiday shopping, retailers can't afford to lose sales and frustrate consumers through website outages. Unfortunately,…

As peak seasonal shopping continues, global consumers are seeking to capitalize on deals. This year's holiday shopping season is expected to see an increase in digital transactions compared to previous years, partially due to rising cost of living. Therefore, shoppers are hoping to take advantage of the best deals to help their dollar go further.…

With Black Friday and Cyber Monday behind us, the holiday shopping season has officially kicked off. There's no better time for brands to engage and earn the loyalty of new customers as they seek out the perfect gift. However, brands only get one chance to make a good first impression. According to Salesforce, 80 percent…

Retailers are gearing up for 2024, setting their budgets, campaigns and strategies for engaging omnichannel shoppers in the new year. But what happens if a new trend changes the way customers shop in stores or online halfway through the year? Or what if you have the opportunity to engage an audience that wasn’t prioritized in…

Instacart‘s partnership with OpenAI was a significant first step in showing how generative artificial intelligence will fundamentally change the digital shelf and retail media. Amazon.com also has several generative AI-powered initiatives, including AI-generated review highlights and Project Nile, a GenAI search concierge reportedly set to launch in January. If the feature fulfills its potential, it…

Black Friday and Cyber Monday stand out as pivotal events in the e-commerce calendar. The onset of the holiday shopping spree seems to be ushering in earlier with each passing year, with this season anticipating a surge in consumer spending, building on the momentum witnessed in recent months. While these monumental shopping days present retailers…