User Experience

The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more. 

We’ll share insights from the 2018 holiday shopping season and discuss how you can leverage that information to prepare for this year.

Today’s retail landscape is undoubtedly competitive. As customers flock to direct-to-consumer (DTC) e-commerce brands (e.g., Warby Parker, Casper, Dollar Shave Club), many traditional brick-and-mortar retailers are struggling to stay afloat. This is evidenced by recent store closures from Dressbarn, Charlotte Russe, Payless ShoeSource, and Gymboree. With Coresight Research predicting that U.S. store closures could reach…

I would find it highly unlikely for anyone in marketing or retail to say they haven’t recently read an article related customer experience (CX). The term is popping up everywhere nowadays. We all know the customer’s overall experience with a brand has a significant influence over his/her loyalty, but how do we best go about…

In a session yesterday at the eTail East conference in Boston, David Levin, vice president of customer experience and digital innovation at Bob’s Discount Furniture, identified 10 best practices that retailers can implement to improve their customers' experiences. "At Bob's Discount Furniture, CX is about transformation," Levin said. "How can we use technology to better understand…

Whether you’re a big-box retailer or a manufacturer/branded store, it’s essential to have an incredible digital user experience that differentiates your business from the competition. Why is differentiation important? It can attract more potential customers, increase customer value, and increase retention. To reach those goals, however, you first need to complete a user journey analysis…

Although B-to-B customers want to simplify their complex buyer journeys by making more purchases online, they’re still finding it difficult to fully embrace an e-commerce-led way of purchasing thanks to the customer experience challenges they’re facing with B-to-B web stores. According to Sana Commerce's most recent data, in the retail sector today, only 66 percent…

The popularity of e-commerce continues to grow rapidly. Amid a constantly evolving technological environment, it’s increasingly important for retailers to separate the signal from the noise, and identify what makes up the core of online shopping’s staying power. So what are consumers really looking for in their e-commerce experience, and how can retailers best meet…

Today, companies compete based on customer experience (CX). In fact, almost nine in 10 CX pros say providing exceptional customer experience is very or extremely important to their business. But how do leading organizations optimize customers’ journeys, improve customer experience and measure its impact on the business? To find out, Pointillist surveyed over 700 CX,…

Attendees at the Salesforce Connections conference in Chicago last month were met with stories of innovation, forward-thinking leaders in e-commerce, and even got their fists pumping with the event’s legendary annual concert. The theme this year was strongly focused on shopper experience, and how the right technology and some out-of-the box approaches can really make…