User Experience

We’re weeks away from Black Friday and Cyber Monday, and if you haven’t started already, it’s time to prepare your e-commerce site for a wave of holiday shoppers. In 2018, the National Retail Foundation reported that four out of 10 consumers started their holiday shopping as early as Nov. 1, and 55 percent of their…

Women in Retail Leadership Circle (WIRLC), sister brand of Total Retail, this week launched a comprehensive rebrand that includes a refreshed logo, redesigned weekly e-newsletter (Inner Circle), and redesigned website. The brand refresh was initiated to help WIRLC better serve, and ultimately grow, its membership. The rebrand was dictated in large part based upon the feedback of…

The press likes to say it all the time: in-person shopping is dead. However, the press is dead wrong. While e-commerce sales continue to increase, people still prefer real-world shopping because they enjoy the overall experience. They want to touch the clothing, sit on the furniture, and pick out their own produce. In fact, the…

It’s no secret that customer experience — whether in-store or online — is a critical part of business success. Shoppers have more options than ever to acquire the product or service of their choice, and increasingly simple ways to move from one brand to another if the experience they’re having is subpar. The statistics back…

The consumer marketplace is teeming with choice, especially as retailers continue to realize their transformation initiatives and extend their reach in the digital space. While this creates massive opportunities for digital winners, it also dictates that the quality of customer experience is more paramount than ever to establishing, nurturing and growing a successful business. What’s…

There's a rising trend for technology companies to invest in the grocery space, with Amazon.com's acquisition of Whole Foods in 2017 being the most dramatic indicator of this. The acquisition gave Amazon the brick-and-mortar presence it needed for minimizing returns, making delivery easier and maximizing marketing, and it gave Whole Foods a national network for…

The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more. 

We’ll share insights from the 2018 holiday shopping season and discuss how you can leverage that information to prepare for this year.

Today’s retail landscape is undoubtedly competitive. As customers flock to direct-to-consumer (DTC) e-commerce brands (e.g., Warby Parker, Casper, Dollar Shave Club), many traditional brick-and-mortar retailers are struggling to stay afloat. This is evidenced by recent store closures from Dressbarn, Charlotte Russe, Payless ShoeSource, and Gymboree. With Coresight Research predicting that U.S. store closures could reach…

I would find it highly unlikely for anyone in marketing or retail to say they haven’t recently read an article related customer experience (CX). The term is popping up everywhere nowadays. We all know the customer’s overall experience with a brand has a significant influence over his/her loyalty, but how do we best go about…