User Experience

The consumer marketplace is teeming with choice, especially as retailers continue to realize their transformation initiatives and extend their reach in the digital space. While this creates massive opportunities for digital winners, it also dictates that the quality of customer experience is more paramount than ever to establishing, nurturing and growing a successful business. What’s…

There's a rising trend for technology companies to invest in the grocery space, with Amazon.com's acquisition of Whole Foods in 2017 being the most dramatic indicator of this. The acquisition gave Amazon the brick-and-mortar presence it needed for minimizing returns, making delivery easier and maximizing marketing, and it gave Whole Foods a national network for…

The expert speakers on this interactive webinar will address the value brands can derive from selling DTC and much more. 

We’ll share insights from the 2018 holiday shopping season and discuss how you can leverage that information to prepare for this year.

Today’s retail landscape is undoubtedly competitive. As customers flock to direct-to-consumer (DTC) e-commerce brands (e.g., Warby Parker, Casper, Dollar Shave Club), many traditional brick-and-mortar retailers are struggling to stay afloat. This is evidenced by recent store closures from Dressbarn, Charlotte Russe, Payless ShoeSource, and Gymboree. With Coresight Research predicting that U.S. store closures could reach…

I would find it highly unlikely for anyone in marketing or retail to say they haven’t recently read an article related customer experience (CX). The term is popping up everywhere nowadays. We all know the customer’s overall experience with a brand has a significant influence over his/her loyalty, but how do we best go about…

In a session yesterday at the eTail East conference in Boston, David Levin, vice president of customer experience and digital innovation at Bob’s Discount Furniture, identified 10 best practices that retailers can implement to improve their customers' experiences. "At Bob's Discount Furniture, CX is about transformation," Levin said. "How can we use technology to better understand…

Whether you’re a big-box retailer or a manufacturer/branded store, it’s essential to have an incredible digital user experience that differentiates your business from the competition. Why is differentiation important? It can attract more potential customers, increase customer value, and increase retention. To reach those goals, however, you first need to complete a user journey analysis…

Although B-to-B customers want to simplify their complex buyer journeys by making more purchases online, they’re still finding it difficult to fully embrace an e-commerce-led way of purchasing thanks to the customer experience challenges they’re facing with B-to-B web stores. According to Sana Commerce's most recent data, in the retail sector today, only 66 percent…

The popularity of e-commerce continues to grow rapidly. Amid a constantly evolving technological environment, it’s increasingly important for retailers to separate the signal from the noise, and identify what makes up the core of online shopping’s staying power. So what are consumers really looking for in their e-commerce experience, and how can retailers best meet…