User Experience
December 18, 2019 at 10:02 am
The retail industry today is experiencing some turbulence, to say the absolute least. Technology is advancing faster than we can say “Hey Alexa,” and consumers now have the ability to control many aspects of their lives at the touch of a button. No market is safe from this reinvention revolution. Consider that by 2040, nearly…
December 16, 2019 at 11:07 am
Over nearly three decades, online shopping has ushered in many changes to the retail landscape — one of which is that a growing number of product categories are now commoditized. Whereas previously, shoppers wishing to comparison shop had to travel physically to other stores or seek out new catalogs, now it’s easy to find multiple…
December 10, 2019 at 11:02 am
When it comes to driving digital return on investment from the holiday shopping season, there are things you can’t control, and things you can. One of the things you can’t control is the shorter season this year, which will deprive retailers of six days to capitalize on the gift-giving mood. Another thing that’s out of…
November 26, 2019 at 11:25 am
The digital transformation of the retail industry has changed consumer behavior drastically. Online shoppers expect an instantly gratifying and seamless experience. Anything that prevents them from completing a purchase will effectively leave them empty-handed with a bitter taste in their mouth — not only hurting loyalty, but also a retailer’s revenue. The test of a…
November 15, 2019 at 12:29 pm
The release of the Apple Card this summer was big news, the way anything released by Apple is big news. There definitely were some intriguing details — no fees, tight integration with a mobile wallet, the beefed-up privacy and security features, and a metal card. But behind the big news was an intriguing story about the…
November 11, 2019 at 11:32 am
This year, Starbucks and Dunkin’ wasted no time in launching their most coveted fall flavors with their earliest debuts ever. While introducing fall flavors in the midst of summer, like these two did, may seem premature, these brands know what their customers want, and they're ready to deliver. According to Nielsen, in the past year…
November 11, 2019 at 11:15 am
We’re weeks away from Black Friday and Cyber Monday, and if you haven’t started already, it’s time to prepare your e-commerce site for a wave of holiday shoppers. In 2018, the National Retail Foundation reported that four out of 10 consumers started their holiday shopping as early as Nov. 1, and 55 percent of their…
November 8, 2019 at 10:42 am
Women in Retail Leadership Circle (WIRLC), sister brand of Total Retail, this week launched a comprehensive rebrand that includes a refreshed logo, redesigned weekly e-newsletter (Inner Circle), and redesigned website. The brand refresh was initiated to help WIRLC better serve, and ultimately grow, its membership. The rebrand was dictated in large part based upon the feedback of…
November 7, 2019 at 10:29 am
The press likes to say it all the time: in-person shopping is dead. However, the press is dead wrong. While e-commerce sales continue to increase, people still prefer real-world shopping because they enjoy the overall experience. They want to touch the clothing, sit on the furniture, and pick out their own produce. In fact, the…
November 5, 2019 at 12:01 pm
It’s no secret that customer experience — whether in-store or online — is a critical part of business success. Shoppers have more options than ever to acquire the product or service of their choice, and increasingly simple ways to move from one brand to another if the experience they’re having is subpar. The statistics back…
