User Experience

A 2018 post on evolving go-to-market strategies, by Sally Ann Lopez, noted that digital channels comprise a growing 10 percent share of $5 trillion in total annual sales, and recommending several e-commerce strategies to harness this emerging market. The worldwide COVID-19 outbreak rapidly shuffled the digital card deck, turning many recommendations into dire necessities for…

When states and countries begin reopening stores, restaurants, workplaces, and entertainment spaces, we’ll be living in a dramatically different world then we were before the COVID-19 pandemic. How could anyone truly predict a global pandemic and the aftermath it would leave on our economy? Yet, here we are as consumers, business owners and marketers, stuck…

Website accessibility has been a hotly debated topic in recent times. As the penetration of the internet grows, the demand for web accessibility is also rising. In simple terms, web accessibility refers to the process or practice of making the web accessible to everyone regardless of their disabilities. However, many website owners continue to ignore…

The future of customer experience will be an expression of our deepest instinctive human behaviors — at warp speed and exponential scale — pushed on by advances in technology. And while technologies such as artificial intelligence (AI), big data and machine learning (ML) are indeed making strides, there’s one aspect that will really determine the ultimate customer…

Of the numerous malicious attacks that significantly affect your e-commerce business, client-side malware is one of the most lethal because it comes from the customer’s computer and isn't easily detectable. Its core goal is to interfere with client traffic on your website by redirecting them to other online stores. If not dealt with, client-side malware…

One second of page delay could cost Amazon.com $1.6 billion in annual revenue. But scraping this one second is a tricky task, especially for online retail, with websites all about product images. Consumers want to see high-quality photos of a product from every angle before they click “Add to Cart.” Still, a large number of high-resolution…

While parts of the world are beginning to open up again and some consumers are anxious to get back into stores, many will continue to shop online as much as possible for a long time to come. Over the past couple of months, a lot of retailers have risen to the occasion to serve their…

Today’s shoppers are busier than ever before. Whether it’s due to both spouses working in married-couple families, skyrocketing commute times (at least prior to the COVID-19 pandemic), or just the everyday busyness of modern life, consumers have less time to meet their commerce needs. Beyond the essentials of spending time with family, sleeping, preparing food and…

With brick-and-mortar shopping on pause (at least for most retailers), a new breed of stay-at-home shoppers is emerging and boosting the e-commerce market. In fact, for some verticals, consumer demand has never been higher. There are the obvious winners here, such as grocery brands bridging the gap from supermarket shortages, toy retailers, or sports brands…

The world is currently experiencing unprecedented challenges due to the impact of COVID-19. In the U.S., states and cities continue to enforce stricter policies to slow the spread of the virus, including business closures, curfews, and shelter-in-place orders. With rising uncertainty and anxiety, it has become a priority at Shopkick to understand how consumers are…