User Experience

The importance of maintaining high-quality, bug-free websites has never been more critical. A 2024 Chubb survey found that e-commerce sites had a trust rating of 48 percent vs. physical stores, which had a leading 70 percent. Much of this was due to financial fraud (75 percent) or lost payments resulting from glitches in the purchasing…

Small businesses are an essential part of the global economy. According to the U.S. Chamber of Commerce, they employ almost half of America’s workforce, representing 43.5 percent of the country’s GDP. Their role is just as important as that of a big enterprise when it comes to driving customer satisfaction and keeping local economies afloat.…

How much is bad customer experience really costing you? Most brands, especially ahead of the holiday season, pour a lot of effort into attention-grabbing campaigns, boosting product options and inventory, and becoming hypercompetitive on pricing. While all are important, the issues lie deeper into what makes the holiday shopping season crucial to driving profit and…

The CrowdStrike incident this past summer sent ripples across industries, exposing cybersecurity vulnerabilities that affected businesses of all sizes. Here’s how retailers can learn from the incident ahead of the busiest season of the year. In the Wake of CrowdStrike ... With Cyber Monday just around the corner, the pressure is on for e-commerce performance.…

Going into this holiday season, shoppers are budget-conscious and hungry for deals, but they find it hard to resist impulse buying. Retailers can expect fierce price competition, but they can avoid a race to the bottom by using artificial intelligence (AI) to provide enticing recommendations, simplify gift discovery, and deliver relevant personalized offers that have…

The internet has made the world feel smaller by connecting people from all over the globe seamlessly. This accessibility has rapidly evolved the retail landscape beyond national borders, opening doors for retailers to increase their customer bases and global footprints. However, these opportunities do not come without roadblocks, with one of the biggest challenges being…

Advances in digital technology continue to transform consumer journeys, evolving everything from the way brands engage with consumers to how shoppers complete their most basic purchases. Loyalty programs have long been a tried-and-true method for brands looking to engage, offering an opportunity to reward shoppers for repeat business and grow customer loyalty. To that end,…

It’s no secret the e-commerce industry is experiencing significant growth, with 23 percent of retail purchases expected to occur online by 2027. That number should be higher, as today nearly 71 percent of online shopping carts get abandoned, often due to user experience (UX) issues such as trouble creating accounts, pauses or delays related to product…

While generative artificial intelligence (GenAI) reached peak hype and is on the radar of nearly every retailer, it hasn’t yet been employed widely by shoppers, mostly due to fear of hallucinations or perhaps because brands prefer to avoid introducing steps that could distract shoppers during their buying journey. However, this could all be changing according…

In November and December, U.S. retail industry sales rose 3.8 percent compared to the year before. Economists seemed surprised by retail results defying expectations throughout much of 2023. Unfortunately, 2024 didn’t start quite as well. Since then, retail sales have shrunk by 0.8 percent (worse than market forecasts of a 0.1 percent decline). U.S. retail…