User Experience

According to a recent Harris Poll, shopping outpaced both streaming and social media as the top source of pleasure for global consumers. With over half of respondents admitting they keep a mental wish list for future purchases, and nearly three-quarters of millennials and Gen Z preferring online shopping to traditional in-store experiences, it's clear: online…

Envision stepping into a store that seamlessly adjusts to your preferences with every visit. The shelves reorganize based on your past purchases, the lighting adjusts to match your mood, and the store greets you by name with tailored recommendations. In the digital world, this personalized, ever-evolving shopping experience is becoming a reality thanks to adaptive…

The 2024 holiday shopping season revealed significant shifts in consumer behavior and expectations that retailers must consider when planning for 2025. Recent research from Applause uncovered several critical insights about digital commerce performance during this crucial retail period. Mobile commerce solidified its dominance, with 72 percent of consumers preferring smartphones and tablets for holiday shopping.…

It’s true that as technology helps us do things quicker, our patience thins. A 2024 Sauce Labs survey found that 82 percent of respondents thought sites or apps contained too many steps. Added to the challenge, 30 percent of customers who do make it to payment are returning their purchases. A good website presence is…

The importance of maintaining high-quality, bug-free websites has never been more critical. A 2024 Chubb survey found that e-commerce sites had a trust rating of 48 percent vs. physical stores, which had a leading 70 percent. Much of this was due to financial fraud (75 percent) or lost payments resulting from glitches in the purchasing…

Small businesses are an essential part of the global economy. According to the U.S. Chamber of Commerce, they employ almost half of America’s workforce, representing 43.5 percent of the country’s GDP. Their role is just as important as that of a big enterprise when it comes to driving customer satisfaction and keeping local economies afloat.…

How much is bad customer experience really costing you? Most brands, especially ahead of the holiday season, pour a lot of effort into attention-grabbing campaigns, boosting product options and inventory, and becoming hypercompetitive on pricing. While all are important, the issues lie deeper into what makes the holiday shopping season crucial to driving profit and…

The CrowdStrike incident this past summer sent ripples across industries, exposing cybersecurity vulnerabilities that affected businesses of all sizes. Here’s how retailers can learn from the incident ahead of the busiest season of the year. In the Wake of CrowdStrike ... With Cyber Monday just around the corner, the pressure is on for e-commerce performance.…

Going into this holiday season, shoppers are budget-conscious and hungry for deals, but they find it hard to resist impulse buying. Retailers can expect fierce price competition, but they can avoid a race to the bottom by using artificial intelligence (AI) to provide enticing recommendations, simplify gift discovery, and deliver relevant personalized offers that have…

The internet has made the world feel smaller by connecting people from all over the globe seamlessly. This accessibility has rapidly evolved the retail landscape beyond national borders, opening doors for retailers to increase their customer bases and global footprints. However, these opportunities do not come without roadblocks, with one of the biggest challenges being…