Technology
February 28, 2018 at 11:12 am
Retail personalization has long been the domain of the e-commerce retailers that redefined the concept of local retailing by bringing it to a geographically unrestricted audience at scale, leaving traditional retailers scrambling to combat their new, impersonal identity. And as retail stalwarts shuttered their doors and malls became modern American ghost towns, the narrative that…
February 27, 2018 at 10:42 am
Recently, Hubba, a global B-to-B commerce network, examined the trends impacting the retail economy and released a new whitepaper, The Curated Future - why less selection, not more, will be the defining retail trend of 2018. The study explores the past, present and future state of the retail industry, as well as the tools needed to…
February 20, 2018 at 12:02 pm
Customer-obsessed marketing is here, and retailers and brands are evaluating an increasingly complex advertising world filled with new questions around metrics, search performance and audience quality. In a recent study from RetailMeNot and Kelton Research on connecting retailers, brands and agencies with priority customers, retail marketers weigh in on the essential nature of identifying and…
February 15, 2018 at 3:03 pm
Modern retail as we know it had to start somewhere. From price tags, coupons and shopping carts, to customized in-store experiences, the “endless aisle” and zero-waste supply chains, the industry has evolved beyond our wildest imaginations. But how did we get from retail 1.0 to where we are today? Modern Retail is Born Retail began…
February 13, 2018 at 12:59 pm
1-800-Flowers.com is rolling out new digital features this Valentine's Day to optimize the customer experience on one of its busiest days of the year. With new ways to shop on-the-go, including ordering via chatbot or voice assistant; new payment options, including one-click transactions; a dedicated self-service customer service hub; concierge advice; a destination for enhanced…
February 9, 2018 at 1:51 pm
Traditional retailers are under tremendous pressure from online and other forces. But how bad is it? And what can retailers do to remain competitive? Formerly successful retailers like Borders, Aeropostale, RadioShack and Payless Shoes have gone bankrupt under the online onslaught. Just recently, the “category killer” Toys"R"Us filed for bankruptcy. While other retailers are keeping…
February 7, 2018 at 9:33 pm
Walmart has acquired virtual reality (VR) company Spatialand, which will act as the centerpiece of the retail giant's VR efforts. Spatialand makes software tools that let creators transform content into immersive VR experiences. The startup worked with Walmart’s technology incubator, Store No. 8, on a project last year, and has now been acquired by that group,…
February 7, 2018 at 5:47 pm
The way we shop and sell goods has significantly changed over the past several years. Everything has become more digital, and last year’s Black Friday sales made that clear. And while more consumers are embracing online shopping, many still enjoy the experience of going to traditional brick-and-mortar stores to purchase goods. In physical shops, we…
February 7, 2018 at 10:31 am
High web traffic is a major goal for every online retailer. But what happens when you're bombarded with more traffic than expected? From site slowdowns to total outages, the results can be disastrous. And in severe cases in which these slipups persist, brand reputation and customer loyalty are in jeopardy. During unexpected traffic spikes, your…
February 6, 2018 at 9:49 am
Today's highly connected shopper doesn't think in terms of physical, online or mobile; they're omnichannel by nature. They simply want to shop with their preferred store or brand and make purchases how and when they want, enjoying the best experience possible. This means retailers and brands must break from the siloed approach that assigns different…
