Technology

To effectively transform a retail enterprise from data rich to data-led, retailers must make their data actionable. They must turn a data swamp into a smoothly running data stream. This requires clear goal setting, data normalization and seamless bidirectional communications between core systems across the enterprise. Once these basic requirements are met, retailers can effectively…

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan discuss Total Retail's 2018 Game Changers list, which highlights the entrepreneurs and startup businesses that are disrupting the retail industry. Six digital-native brands have been named this year's Game Changers, and this resource provides exclusive insights into the company founders’ business acumen…

More than ever, businesses need to deliver personalized experiences that provide customers with real value. In a recent survey of corporate leaders, analyst firm Gartner reported that 81 percent of respondents believe their companies will compete mostly or entirely on customer experience. However, acknowledging that customers today expect personalized experiences and delivering on that expectation…

Total Retail is conducting a brief survey as part of a larger research report to better understand retailers current use of technology, future technology investments, budget plans for said technology, and the technology buying process within their organizations. With this data we will produce the second annual Retail Technology Report (click here for the 2017 Retail…

Chrissy Ginieczki, vice president of marketing and e-commerce at Title Nine Sports, spoke to Total Retail at last month's Total Retail Tech summit about the women's athletic wear brand's current content marketing campaign, The B-Word, and how it's using content to connect with customers. In addition, Ginieczki offered her thoughts on which retail technologies she believes will have…

This is an excerpt from an interview conducted with Stephen Hawthornthwaite, co-founder and CEO, and Roth Martin, co-founder and chief creative officer, both of Rothy’s, a San Francisco-based startup that turns plastic water bottles into trendy women’s shoes, which it sells via its website and a brick-and-mortar store in its hometown. Hawthornthwaite and Martin were…

In episode 165 of Total Retail Talks, Sarah Sheldon, director of e-commerce at Rebecca Minkoff, discusses the reasons behind the luxury fashion brand's incredible growth over the last few years. Sheldon offers details on how Rebecca Minkoff is creating customer engagement with new technologies, such as introducing the see-now-buy-now model, interactive mirrors to improve the in-store…

Customer data platforms (CDPs) can represent a transformational piece of technology for retailers — if they’re deployed properly. Retail offers an incredible landscape for data-driven personalization. Closing the gap between physical and digital spaces unlocks massive opportunities for one-to-one personalized offers, dynamic margin optimization, and more. And CDPs can be key. It helps to facilitate these…

In this episode of Retail Right Now, Total Retail's Caitlin Sullivan and Joe Keenan recap Total Retail Tech, an executive retail summit focused on the intersection of retail technology and marketing. Keenan identifies three primary themes to emerge from the conference — implementing a culture of digital innovation and experimentation within your organization; the buzz…

These days, the retail industry is grappling with “Amazonitis.” Amazon.com has disrupted virtually every sector in the retail market, from food to fashion. In order to survive, retailers, particularly brick-and-mortar businesses, have to give people a reason to come to their stores. They must create a distinctive customer experience, and to that end, they should…