Technology

With all the buzz surrounding artificial intelligence in the retail industry, it’s no surprise that its embrace is one of the top trends as the industry begins 2024. The rapid growth of AI, machine learning and predictive technologies is opening up new worlds of opportunities. However, AI isn’t the only key trend in retail. Here…

As retailers gear up for 2024, they find themselves in an ever-changing market ... yet again. They understand shoppers and offer them value in a world where customer privacy is coveted, third-party cookies aren’t an option, and anonymous shoppers reign, representing a bulk of transactions. The technologies powering e-commerce platforms continue to evolve, but now…

For retailers designing curated and experiential spaces for customers to elevate their in-store experience vs. competitors’ stores or e-commerce alternatives, the challenge remains: How do you design a store layout that maximizes both the customer experience and overall sales? Artificial intelligence (AI), including generative AI, can provide deeper insights, faster iterations and more intuitive store…

2023 was a tumultuous economic year. As brands finalize their 2024 budgets, it’s clear that every dollar must be invested wisely. Decision-makers have a difficult choice: Where should those dollars go to get the most return on investment? For brands looking to get the most out of their 2024 budget, we predict two key digital…

Artificial intelligence took center stage at the National Retail Federation's annual Big Show held in New York City last week. Some 40,000 attendees and retailers from across the globe swarmed the Javits Center to explore AI-focused technologies and other innovations tailored to their current requirements, opening doors to new possibilities. RFID Has Come a Long…

With over 40,000 people, 6,200 brands, 100 countries represented, and over 1,000 exhibitors, retail’s Big Show lived up to its name this year and artificial intelligence was the headlining topic. However, while AI dominated the content sessions at NRF, the real conversations were happening in the breakout rooms and on the expo floor, and attendees…

If 2023 marked brands' initial steps into integrating generative artificial intelligence into their e-commerce strategies, 2024 is set to witness its explosive growth. There's palpable anticipation as conversational commerce gears up — and not just for major industry players, but gradually becoming accessible to brands of all sizes. Consider conversational commerce and dynamic personalization. These…

It comes with the cold and the falling leaves: The mounting horror that time is running out. It was already December and I hadn’t thought once about Christmas presents. I'm not an especially talented gift-giver, and my family doesn't have easily satisfied tastes. Every year I find myself daydreaming about a polite, hypercompetent professional who…

Seemantini Godbole, executive vice president, chief digital and information officer, joined Lowe's in 2018. In a discussion this week at NRF's 2024 Big Show with Scott Rankin, principal and global head of strategy at KPMG, Godbole said when she was brought into the company, "there was a lot of things to be desired from a…

While e-commerce adoption accelerated in the last three years — with nearly three-quarters of Americans (73 percent) now shopping online multiple times a month — e-commerce has become much more competitive. One strategy brands should consider to differentiate is to offer a seamless, enjoyable and personalized shopping experience, enabled by generative artificial intelligence. E-commerce leaders…