Technology
June 11, 2019 at 11:55 am
A new generation of visual tools is now available to bring the physical environment into the shopping process, allowing consumers to locate, evaluate and share products in new ways. Thanks to the near ubiquity of smartphones, consumers are viewing — and creating — more visual content than ever. This has made image-centric social media networks among…
June 6, 2019 at 5:05 pm
Amazon.com launched an artificial intelligence-powered shopping feature in its app called StyleSnap at the re: MARS 2019 conference in Las Vegas yesterday. The tool enables users to upload a photo or screenshot of a particular fashion look they admire from pictures on magazines, websites or social media posts, and then get similar product recommendations from Amazon's apparel…
May 31, 2019 at 10:02 am
The convergence of a myriad of display, content and interactive technologies has contributed to the proliferation of digital environments, enhancing the retail shopping experience and consumer engagement. Consumer engagement is the collective interactions between a brand and its customers. These interactions are used by the brand as stepping stones towards its goals, whether an increase…
May 30, 2019 at 9:34 am
These days there's no shortage of additions to the C-suite. Creative job titles abound, and roles that didn’t exist a decade ago like chief experience officer or chief digital officer are becoming more common. The choice to add these positions to the decision-making table reflects the core value of these functions. Companies are realizing that…
May 29, 2019 at 3:45 pm
The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.
May 29, 2019 at 2:05 pm
A new study from IDC predicts retailers will spend $5.9 billion this year alone on artificial intelligence (AI) tools like automated customer service and product recommendations. Furthermore, 79 percent of retail and consumer products companies expect to use intelligent automation to learn more about their customers by 2021. Yes, retailers are making big investments in…
May 24, 2019 at 11:52 am
Learn how brands and online retailers can leverage an optimized site search solution to produce their best holiday season yet.
May 22, 2019 at 9:38 am
Much has changed in the retail landscape, from the relentless rise of the power of the shopper vs. the retailer, to an explosion of online and brick-and-mortar competitors, to the ease with which consumers can compare prices and promotions across all channels, brands and retailers with a few taps on their mobile device. Some core…
May 21, 2019 at 10:58 am
Today’s consumers are wary of shopping experiences that feel one-sided. They don’t just want to make informed decisions; they also want to trust the brands and retailers they choose. They want shopping to feel more like a human connection, not just a transaction. Every company wants to be known for having a superior customer experience.…
May 16, 2019 at 11:36 am
Today’s consumers don’t differentiate between retail channels. They’ll jump between mobile, online and in-store to curate each individual purchasing journey according to their needs. It's becoming clear to retailers that shopping for them is all about ease, immediacy and the instant gratification of desires. For these empowered multichannel shoppers, convenience conquers all. Whether that’s finding…
