Technology
Amazon.com launched an artificial intelligence-powered shopping feature in its app called StyleSnap at the re: MARS 2019 conference in Las Vegas yesterday. The tool enables users to upload a photo or screenshot of a particular fashion look they admire from pictures on magazines, websites or social media posts, and then get similar product recommendations from Amazon's apparelโฆ
The convergence of a myriad of display, content and interactive technologies has contributed to the proliferation of digital environments, enhancing the retail shopping experience and consumer engagement. Consumer engagement is the collective interactions between a brand and its customers. These interactions are used by the brand as stepping stones towards its goals, whether an increaseโฆ
These days there's no shortage of additions to the C-suite. Creative job titles abound, and roles that didnโt exist a decade ago like chief experience officer or chief digital officer are becoming more common. The choice to add these positions to the decision-making table reflects the core value of these functions. Companies are realizing thatโฆ
The continued year-over-year growth of global e-commerce sales has led many brands and retailers to re-examine their business models.
A new study from IDC predicts retailers will spend $5.9 billion this year alone on artificial intelligence (AI) tools like automated customer service and product recommendations. Furthermore, 79 percent of retail and consumer products companies expect to use intelligent automation to learn more about their customers by 2021. Yes, retailers are making big investments inโฆ
Learn how brands and online retailers can leverage an optimized site search solution to produce their best holiday season yet.
Much has changed in the retail landscape, from the relentless rise of the power of the shopper vs. the retailer, to an explosion of online and brick-and-mortar competitors, to the ease with which consumers can compare prices and promotions across all channels, brands and retailers with a few taps on their mobile device. Some coreโฆ
Todayโs consumers are wary of shopping experiences that feel one-sided. They donโt just want to make informed decisions; they also want to trust the brands and retailers they choose. They want shopping to feel more like a human connection, not just a transaction. Every company wants to be known for having a superior customer experience.โฆ
Todayโs consumers donโt differentiate between retail channels. Theyโll jump between mobile, online and in-store to curate each individual purchasing journey according to their needs. It's becoming clear to retailers that shopping for them is all about ease, immediacy and the instant gratification of desires. For these empowered multichannel shoppers, convenience conquers all. Whether thatโs findingโฆ
Retail is a fast-moving sector, and success in the industry means keeping up with technologies. Artificial intelligence (AI) is one of them, and evidence shows it's the future of retail. Here are four reasons why: 1. AI Offers Diverse Usage Possibilities Retailers often feel understandably reluctant to give emerging technologies a try unless they feelโฆ