Technology
July 24, 2019 at 9:14 am
Blockchain is a game changer for supply chain traceability. And that opens up a huge range of new possibilities for consumer goods brands to drive growth — delivering hyper-relevant customer experiences, engendering deeper customer relationships, and offering something that’s “just right” in the moment. Central to this is transparency. Today’s consumers are more concerned than…
July 23, 2019 at 9:41 am
Attendees at the Salesforce Connections conference in Chicago last month were met with stories of innovation, forward-thinking leaders in e-commerce, and even got their fists pumping with the event’s legendary annual concert. The theme this year was strongly focused on shopper experience, and how the right technology and some out-of-the box approaches can really make…
July 19, 2019 at 11:02 am
In both retail and marketing, there’s a “conversation” with customers in some way. Whether it’s merchandising, in-home or digital flyers, banner ads, in-store marketing, events, or email, every day there's communication with customers to see what works. What was the magical “thing” that resulted in the purchase decision? One of the biggest shifts over the…
July 18, 2019 at 1:31 pm
With the growing preference for online shopping, combined with customers who can instantly compare prices and reviews with their smartphones, the expectations and needs of the brick-and-mortar shopper are rapidly evolving. As a result, physical retailers have been in a race to deploy new technologies to provide a better experience in the hopes of keeping…
July 18, 2019 at 10:01 am
Shopping carts doubling as a cashier, personalized promotions to your phone depending on where you are in the store, and ordering your weekly groceries without lifting a finger — these are just some of the exciting technological advancements that are hitting retail outlets all over the United States. With retail technology advancing rapidly, retailers are…
July 17, 2019 at 12:55 pm
As we live and breathe in the age of technology, retailers look to compete in customer service by adding new technology into the infrastructure. Technology promises to eliminate friction, deepen customer engagement, uncover insights, and automate processes. In fact, one could argue that artificial intelligence (AI) is reviving retail. Take chatbot-based interactions for retail sales,…
July 17, 2019 at 11:01 am
Retailers that once tried to compete with e-commerce giants have long since shifted to become giants in their own right. Today, retail is shifting again, weaving digital into every aspect of operations, largely driven by brands need to anticipate individual customers’ evolving desires. Additionally, over a decade of transformation has sparked a shift in consumer habits and…
July 16, 2019 at 1:14 pm
Internet of Things (IoT), artificial intelligence (AI), augmented reality (AR), virtual reality (VR), robotics, blockchain … the retail technology possibilities can become overwhelming when determining where to focus your resources and energy. The tendency may be to implement nothing and adopt a wait-and-see approach to determine what shakes out as the single, best way to…
July 11, 2019 at 9:13 am
There has been a significant shift in what consumers expect from their in-store experiences. Retailers are working harder than ever to deliver a seamless shopping journey for their customers to cater to this change and come out as a winner in a competitive landscape. Only those that transform their stores for innovation will continue to…
July 8, 2019 at 12:26 pm
Our expert speakers will address how to create a single customer view across multiple channels and data points and much more.
