Technology

New Tech Bridging Physical and Digital Retail Channels
October 22, 2019 at 11:16 am

The optics on the health of the retail industry have been gloomy for some time now, with one old-school brand after another biting the dust on a regular basis, according to major headlines. More often than not, the blame lands on online brands and big-box giants like Amazon.com or Walmart, which are relatively easy targets…

Why E-Commerce is Going ‘Headless’
October 15, 2019 at 10:22 am

The top U.S. e-commerce brands have gone headless, including Amazon.com, Walmart, Target, and Nike, and the rest are in process or are considering it. Headless commerce refers to the practice of separating the website from the back-end e-commerce platform via APIs or microservices. In simpler terms, retailers are separating what users see from their databases. By going “headless,”…

Retailers Should Address IT System Performance Before Adding More Data-Intensive Technologies
October 11, 2019 at 11:28 am

The 2019 Retail Technology Report illustrates a major issue with information technology in the retail space — investing in more data-intensive technology without addressing IT system performance can cause serious problems, including system slowdowns and crashes. In retail, either of those scenarios can result in lost customers and lost revenue. This issue is being masked by…

Retail Technology Experts on Today's Top Industry Trends
October 10, 2019 at 2:48 pm

Today's retailers are burdened with the need to stay on top of consumer preferences, emerging technology, modern customer journeys, innovations in the retail experience, and much more. Retailers also need to be able to trust their technology providers and third-party vendors to keep ahead of the biggest trends affecting the industry, while also providing actionable…

How IoT Technology is Revolutionizing the Retail Industry
October 10, 2019 at 9:24 am

Like many industries, retail is embracing Internet of Things (IoT) transformation. The expansion of IoT technology in retail is expected to reach more than $35 billion by 2020. Retailers are using IoT technology to enhance customer experience, reduce costs, drive growth and improve overall performance. There are many ways in which the retail industry can…

How Today's Top Retail Technology Providers Are Enabling Innovation
October 8, 2019 at 2:37 pm

Technology is constantly evolving, and retailers and brands are tasked with keeping up. Therefore, retailers are looking to technology partners to provide them with the most up-to-date, advanced systems and solutions to enable innovation. While at the recent Total Retail Tech event, we spoke to top retail technology providers to see what they have planned for…

How Aaron's Made Room for the Innovation Process
October 4, 2019 at 12:40 pm

Most retailers know that innovation is key to surviving — and thriving — in the accelerating digital age, but what most retailers don’t understand is how to get there. This is what John Trainor, chief information officer and senior vice president, digital product at Aaron's, discussed during last week's Total Retail Tech event in Philadelphia. Trainor's keynote presentation,…

For Standout Holiday Customer Experience, Start a Conversation
October 4, 2019 at 11:52 am

To stand out during the high-stakes holiday season, merchants should start a conversation with shoppers — literally. Conversational commerce that combines human and machine intelligence is crucial to delivering the interactive customer experience shoppers crave. The conversational commerce revolution is underway. Fueled by the swift adoption of voice-activated “smart speakers,” which Microsoft predicts 75 percent of…

What Voice Shopping Skeptics Are Failing to See
October 1, 2019 at 10:05 am

The future of commerce is sitting on your counter. That’s right, Amazon Alexa, the familiar voice assistant who tells you the weather forecast, will also help you purchase a new umbrella. That was the consensus, anyway, until a recent viral statistic caused some backpedaling. According to a recent report by The Information, “just 2 percent…