Technology

Battling Bots
February 12, 2020 at 10:08 am

During the last Black Hat Conference, an event that brings together some of the biggest players in the cybersecurity industry, PerimeterX conducted a survey in order to assess the current perceptions of bots among the cybersecurity elite. The survey was conducted on the show floor with 304 security experts, and it provides valuable insight into…

The Future of Customer Loyalty (and the Tech That Defines it) is in Millennials’ Hands
February 6, 2020 at 10:41 am

Businesses have become all too quick to market to Gen Z, the emerging buyers continuing to dominate headlines. However, it could be dangerous to focus so heavily on these new consumers when we’ve barely begun to understand millennial shoppers. Looking ahead is important, but brands are just chasing the shiny new object by pivoting right…

What Do Retail Customers Prefer: Assistance From Humans or Machines?
February 4, 2020 at 12:35 pm

Chatbots and other artificial intelligence-assisted customer service tools continue to grow exponentially as retailers look to improve efficiencies. The benefits of chatbots and electronic systems for businesses are relatively straightforward: less time spent monitoring communication channels, less expensive customer service solutions, and even the ability to grow by converting potential customers. Some analysts believe chatbots…

2020 in Retail: AI Hits the Mainstream for Big Wins
January 23, 2020 at 2:30 pm

As we begin a new year, it’s important to reflect on how far we’ve come in the past year — and the past decade, for that matter — to determine where we’re going in the next year (or 10). It’s without question that artificial intelligence (AI) has played an integral role in the MarTech industry…

The Top Retail Mobility Trends for 2020, and How to Move on Them
January 22, 2020 at 3:18 pm

The merging of physical and digital has made retail customers more demanding than ever. What do customers want? They want everything … and they want it now. They want the excitement only physical retail can deliver. As Neiman Marcus CEO Geoffroy van Raemdonck told Forbes about its new store at Manhattan’s Hudson Yards, it’s not…

4 Ways AI Will Impact Retailers in 2020
January 22, 2020 at 12:27 pm

As we greet the new decade, it’s worth pausing to reflect on how technology has impacted retail over the last 10 years, and consider how it will continue to shape this industry over the next 10. In 2009, e-commerce represented 3.9 percent of total retail spending. This number has nearly tripled since, and is expected…

The Nightmare After Christmas: No-Fault-Found Returns
January 21, 2020 at 12:03 pm

Black Friday is a day that retailers wait for all year, and 2019 was no different. Digital sales for the retail holiday increased nearly 20 percent last year, reaching $7.4 billion across the 4,500 retail websites tracked by Adobe Analytics. Consumers also found their way into brick-and-mortar locations much more often, with many having opted…

NRF 2020: What Retailers Need to Know
January 19, 2020 at 9:36 pm

The National Retail Federation’s annual convention and expo was held in New York City last week, and had almost 40,000 attendees, with hundreds of exhibitors, speakers and sessions. The industry continues to invest heavily in technology innovation, supply chain and fulfillment solutions, and engaging physical store experiences, and we saw continued incremental progress in all these…

Ready, Set, Go! Retailers Are Gearing Up for Action in 2020
January 19, 2020 at 7:55 pm

The 2020 event season started with the National Retail Federation’s Big Show last week. This year’s event drew more than 38,000 participants. As attendees and most in the retail space know, the show brings together the retail industry's varied brands and the vendors that help them deliver great experiences to learn, share and talk about current market…

Using AI to Predict the Unpredictable
January 17, 2020 at 8:49 am

Today’s merchandise management teams simply cannot keep up with the demands of modern retail. Too many stores (both digital and physical), store plans and products — each with unique characteristics — leave no room to make quick adjustments as shoppers’ tastes continue to rapidly change. With a plethora of information, opportunities and competitors in the…