Technology

A Major Clothing Retailer Forgets That EX Drives CX
February 28, 2020 at 3:06 pm

A recent article in The New York Times looked at life in retail during the recent holiday selling season. It centered on a busy Manhattan store of a big, well-regarded apparel chain and one of its merchandising managers. I wasnโ€™t surprised to read the retailer equipped employees with several apps to expedite sales and keepโ€ฆ

3 Ways Location Technology is Changing Retail
February 27, 2020 at 1:24 pm

Changes fire rapidly in todayโ€™s retail environment, and legacy retailers like J.C. Penney, Walmart and others are seeking innovative new ways to capture shopper attention. While e-commerce gains raise concerns that in-store experiences are obsolete, traditional retailers continually strike back and, ultimately, online sales make up only 10 percent of all retail sales. However, traditional retailersโ€ฆ

How Overstock is Personalizing CX With Content
February 26, 2020 at 3:13 pm

In a presentation earlier today at eTail West in Palm Springs, Calif., J.P. Knab, chief marketing officer, and Cathy Bergstrom, group product manager, marketing content, both of Overstock.com, detailed how the home furnishings brand has built a technology stack that enables it to personalize its customers' experiences, particularly through the use of content. Helping toโ€ฆ

Walmart Rolls Out Fulfillment Services for its Marketplace Sellers
February 25, 2020 at 1:46 pm

Walmart announced today that it's rolling out a new service called Walmart Fulfillment Services (WFS) that offers selected marketplace sellers access to its supply chain capabilities, including storing, picking, packing and shipping items, as well as the handling of returns and customer service. The retail giant said in a statement emailed to Total Retail that WFSโ€ฆ

Over Half of US Retailers Suffering From โ€˜Information Overloadโ€™
February 20, 2020 at 3:45 pm

As we move further into 2020, it's natural for retailers and brands to start thinking about which aspects of their business they should invest in to remain competitive in their marketplace โ€” be it product, labor or technology. In recent years, technology has become the prime concern, and it's imperative that retailers invest in theโ€ฆ

Using Artificial Empathy to Increase Revenue
February 20, 2020 at 3:35 pm

Artificial intelligence (AI) is high on the list of priorities for retailers. One of the challenges of AI, however, is the inherent human need for, and capacity to demonstrate, empathy. While AI is evolving to become more human-like, left to its own devices, siloed intelligence can feel robotic. Thatโ€™s why retail leaders are actively workingโ€ฆ

Mobile Architecture: Self-Serviceโ€™s Foundation for Customer Engagement
February 18, 2020 at 11:37 am

Across hotel lobbies and restaurants to retail shops and corporate offices, interactive devices are increasingly available for people to use. Trips to the local supermarket include self-checkout options, while technology in a retail showroom can showcase products that aren't physically in-store. And in the quick-serve restaurant industry, we see heavy hitters like McDonaldโ€™s and Tacoโ€ฆ

Integrated Technology Backbone Key in Todayโ€™s Digital Retail Era
February 18, 2020 at 11:11 am

In this era of digital transformation, the customer experience is paramount to the success of retail businesses. This includes personalized offerings, engaging experiences, improved customer support, a more secure environment, and convenience (e.g., ways to shop, pay, make returns, provide feedback). Enabling this type of experience leads to increased brand loyalty that drives differentiation, additionalโ€ฆ

Retail is the Most โ€˜Intelligentโ€™ Enterprise Sector, But What Does That Really Mean?
February 13, 2020 at 11:02 am

Retailers are accelerating efforts to become more โ€œintelligentโ€ as they try to stay ahead of competitors and customer demand, as revealed in Zebraโ€™s 2019 Intelligent Enterprise Index. In fact, retail gained the most momentum of all sectors over the last 12 months, graduating from the bottom of the 2018 vertical Index rankings to nearly theโ€ฆ

5 Novel Ways to Win the Tight Race for Online Shoppers
February 12, 2020 at 10:44 am

Youโ€™re not the only one vying for customers. The competition in the e-commerce space is really harsh, and to out-think rivals, you should add more digital flair to your business operations. Not sure where to start? Providers of e-commerce development services recommend these five methods of retaining existing clients and winning new ones: 1. Makeโ€ฆ