Technology

In this era of digital transformation, the customer experience is paramount to the success of retail businesses. This includes personalized offerings, engaging experiences, improved customer support, a more secure environment, and convenience (e.g., ways to shop, pay, make returns, provide feedback). Enabling this type of experience leads to increased brand loyalty that drives differentiation, additional…

Retailers are accelerating efforts to become more “intelligent” as they try to stay ahead of competitors and customer demand, as revealed in Zebra’s 2019 Intelligent Enterprise Index. In fact, retail gained the most momentum of all sectors over the last 12 months, graduating from the bottom of the 2018 vertical Index rankings to nearly the…

You’re not the only one vying for customers. The competition in the e-commerce space is really harsh, and to out-think rivals, you should add more digital flair to your business operations. Not sure where to start? Providers of e-commerce development services recommend these five methods of retaining existing clients and winning new ones: 1. Make…

During the last Black Hat Conference, an event that brings together some of the biggest players in the cybersecurity industry, PerimeterX conducted a survey in order to assess the current perceptions of bots among the cybersecurity elite. The survey was conducted on the show floor with 304 security experts, and it provides valuable insight into…

Businesses have become all too quick to market to Gen Z, the emerging buyers continuing to dominate headlines. However, it could be dangerous to focus so heavily on these new consumers when we’ve barely begun to understand millennial shoppers. Looking ahead is important, but brands are just chasing the shiny new object by pivoting right…

Chatbots and other artificial intelligence-assisted customer service tools continue to grow exponentially as retailers look to improve efficiencies. The benefits of chatbots and electronic systems for businesses are relatively straightforward: less time spent monitoring communication channels, less expensive customer service solutions, and even the ability to grow by converting potential customers. Some analysts believe chatbots…

As we begin a new year, it’s important to reflect on how far we’ve come in the past year — and the past decade, for that matter — to determine where we’re going in the next year (or 10). It’s without question that artificial intelligence (AI) has played an integral role in the MarTech industry…

The merging of physical and digital has made retail customers more demanding than ever. What do customers want? They want everything … and they want it now. They want the excitement only physical retail can deliver. As Neiman Marcus CEO Geoffroy van Raemdonck told Forbes about its new store at Manhattan’s Hudson Yards, it’s not…

As we greet the new decade, it’s worth pausing to reflect on how technology has impacted retail over the last 10 years, and consider how it will continue to shape this industry over the next 10. In 2009, e-commerce represented 3.9 percent of total retail spending. This number has nearly tripled since, and is expected…

Black Friday is a day that retailers wait for all year, and 2019 was no different. Digital sales for the retail holiday increased nearly 20 percent last year, reaching $7.4 billion across the 4,500 retail websites tracked by Adobe Analytics. Consumers also found their way into brick-and-mortar locations much more often, with many having opted…