Technology

Small Businesses Embracing New Technologies
July 14, 2020 at 2:27 pm

The past 90-plus days have been challenging for so many, but in particular small businesses, as they navigate the COVID-19 business landscape, faced with business disruption, managing a remote workforce, and financial hardship. The impact COVID-19 has had on small businesses is real. For example, according to a recent Verizon Business survey, conducted by Morning…

A Step-by-Step Guide to Building a Retail Personalization Platform
July 10, 2020 at 12:56 pm

The majority of consumers — 80 percent to be exact — say they’re more likely to shop with a retailer that offers personalized experiences. The preference for personalization is so strong that 78 percent of customers won’t even engage with an offer that hasn’t been made relevant to them. Delivering on Personalization Pays Off Businesses that…

Retail Modernization: Unlocking Actionable Insights
July 9, 2020 at 5:21 pm

Disparate systems and siloed data make it nearly impossible for retailers to effectively run analytics that provide insight into the business and its customers. Modernizing legacy infrastructures and moving data to a centralized location within a cloud platform lets retailers reduce IT spend (from costly maintenance), leverage advanced technologies to transform structured data into actionable…

Why Card-Linking Technology is Key to Customer Loyalty
July 2, 2020 at 2:25 pm

In episode 254 of Total Retail Talks, Digital Content Manager Kristina Stidham interviews Editor-in-Chief Joe Keenan about Total Retail's recent research report, Customer Loyalty in a Fragmented Retail Market: How retailers can leverage data to create long-term relationships with their customers." The report was sponsored by Fidel API. Listen in as Keenan discusses the report, which…

Why Retailers Must Look to New CX Channels for Survival
July 1, 2020 at 4:35 pm

Retail sales over the past year have declined 21.6 percent, with recent months piling on additional unprecedented challenges. Not only are consumers embracing e-commerce, but how they seek out support is also changing. Even though these trends started to emerge before the global pandemic, they're now playing out on an accelerated timeline and putting retailers…

Test Your Way to E-Commerce Success
June 29, 2020 at 9:01 pm

Today, a retailer’s website is more important than ever. With the coronavirus pandemic dictating where consumers make purchases — increasingly online — retailers have no time for “moving target” projects like website redesigns. As studies show that one-third of marketers are unhappy with their most recent website redesign, it’s time for progressive retailers to improve website…

5 Unexpected Ways 5G Will Change Retail ... for the Better
June 29, 2020 at 7:54 pm

Most people think 5G technology is only related to the telecom industry. However, the 5G wireless network will affect more than cell phone coverage. As this next-generation network gains traction, it will have far-reaching effects for many industries, including retail. According to a recent Ericsson report, five years from now 65 percent of the global…

Retailers See Artificial Intelligence as the Future Despite Significant Barriers to Adoption
June 29, 2020 at 7:34 pm

In the age of e-commerce, retailers are facing serious challenges to stay competitive, including high employee turnover rates, massive amounts of customer data, and the need to meet rising consumer expectations. Artificial intelligence (AI) is seen as a key solution to overcoming those challenges, but retailers also see significant barriers to widespread adoption, a new…

Microsoft to Permanently Close All Retail Stores
June 28, 2020 at 9:34 am

Microsoft said on Friday it will permanently close all of its 83 store locations and will instead focus on its e-commerce business, where customers can visit for support, sales, training and more. The decision comes after Microsoft temporarily closed stores in March due to the spread of the coronavirus. Microsoft said the thousands of workers from these stores have…

3 Ways Retailers Can Adjust Their Strategy in a Global Pandemic
June 23, 2020 at 2:59 pm

Today’s retail experience looks a little different than it did three months ago. Despite a decrease in foot traffic, online sales have surged 146 percent, and 72 percent of consumers are using their mobile device to shop online. As retailers scramble to adjust their strategy to be more focused on e-commerce while improving the customer experience,…