Technology

As part of Total Retail's 2024 Retail Technology Report, one of the areas retail executives were surveyed about is the processes within their organizations for vetting and purchasing technology systems. The growing influence of technology across retail businesses, from operations to customer and employee experience, among many other functional areas, requires leadership and decision-makers to…

Total Retail is pleased to announce the release of the 2024 Retail Technology Report: An Analysis of Market Trends, Buying Behaviors, and Future Opportunities. This annual report serves as a valuable research tool for retailers and brands to help them better understand the technology landscape within the industry, and then apply those learnings within their…

Retailers have always sought new ways to keep prospective buyers in stores longer to maximize sales. Few would suggest this changing despite the meteoric rise of online and app-driven retail technology in the last decade. Why? Brick-and-mortar stores maintain the highest sales conversion rate, averaging 31.5 percent — easily beating out e-commerce, which averages 3…

An Analysis of Market Trends, Buying Behaviors, and Future Opportunities

In episode 464 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Anne Mezzenga and Chris Walton, co-CEOs of Omni Talk Retail, a fast-growing blog and podcast channel providing news, analysis and commentary on the latest trends and issues in the retail industry. Mezzenga is also a speaker at Total Retail Tech 2024, the summit for…

The most successful retail brands in the world — Amazon.com, Target, Walmart, among others — have fully embraced digital transformation to deliver better shopping experiences and increase customer satisfaction and loyalty. The fast moving, highly competitive and lucrative retail industry only continues to grow. Adobe recently reported that consumers spent $331.6 billion online from Jan. 1 to…

Integrating online and offline channels into a unified commerce strategy is no longer just an option, it’s a necessity. As consumer expectations evolve, it’s increasingly clear that this approach significantly enhances customer experience, increases sales, and streamlines operations for enterprise B2B e-commerce companies. Taking a step back: What exactly is unified commerce? We’ve all heard…

Millions of shoppers flooded Amazon.com on Prime Day in July — but the online retail frenzy didn't just benefit Amazon. In fact, shoppers spent $14.2 billion across various e-commerce sites, an 11 percent increase from last year. Amid persistent inflation, shoppers are searching for discounts, and sales events are proven to attract consumer attention. However,…

Retail execution, from “mom-and-pop shops” to mass retailers, has operated with a simple goal in mind: keep products on the shelf and customers satisfied. However, the methods to achieve this goal have undergone a dramatic transformation. What used to be manual processes — literally pen to paper — have evolved into sophisticated systems that leverage…

Regardless of where people shop or how they buy, they want a seamless customer experience, start to finish. They want to feel that their customer journey, from advertisements and shopping to purchase and delivery, is being delivered by a single entity, no matter how many systems are involved behind the scenes. What they want is…