Technology

How Brands Can Prepare for the Biggest Digital Holiday Season to Date
November 24, 2020 at 4:04 pm

2020 has been a year marked by a series of uncertainties. Many companies have seemingly been flying blind the past several months, attempting to weather the fallout from our COVID-19 new normal and pivot their operations in response to our anticipated next normal. Many business leaders are understandably somewhat disoriented by the rapid changes we'veโ€ฆ

Ringing in the Holiday Season: How the Appointment Economy Will Thrive in 2020
November 18, 2020 at 7:20 pm

Holiday season 2020 ... bring it on. More than ever, consumers are longing for the joy the season typically brings, especially since life as we know it amidst the worst (and only) pandemic of our lifetime still looms. When we think of holiday shopping though โ€” the crowds, tight spaces and just the sheer madnessโ€ฆ

Cloudy With a Lot of Retail
November 12, 2020 at 10:38 am

COVID-19 has led every segment of our economy to rethink business practices. Customers continue to buy. What they buy and how they buy has changed, however. Many of these changes, such as digital-first experiences and hybrid retail models, are here to stay. Retail is at the forefront of an accelerated digital transformation. The current environmentโ€ฆ

4 Ways AI Can Help Retailers Thrive This Holiday Season
November 12, 2020 at 9:30 am

To no one's surprise, this year's holiday shopping season promises to be unlike any other. While annual trends have already indicated that consumers were turning away from brick-and-mortar retail locations, COVID-19's persistence promises to break retail's online sales records this year. As consumers trial alternative shopping methods, recent events have accelerated digitization in retail. Forโ€ฆ

The Retailer Revolution is Finally Here
November 11, 2020 at 9:51 am

More than 6,300 U.S. stores are expected to close in 2020 amid a pandemic and ongoing changes to the brick-and-mortar model. Among them are some of the longest-running brands in retail, including Lord & Taylor, Victoriaโ€™s Secret, and Brooks Brothers. In order to re-stimulate the sector, retailers are mixing in digital solutions to create memorableโ€ฆ

How AI Can Improve the Shopping Experience Through Price Optimization
November 5, 2020 at 9:19 am

Consumers are massively changing their shopping patterns and preferences. According to McKinsey, 40 percent of U.S. buyers said they had switched to other brands or retailers for the past few months. The first two reasons they provided were lower prices and a better price/value ratio. A logical and the easiest step to take here wouldโ€ฆ

The Build v. Buy Debate in Price, Promotion and Markdown Optimization
November 3, 2020 at 11:27 am

Retailers considering implementing a full lifecycle price, promotion and markdown optimization system typically are familiar with the business benefits it delivers โ€” enhanced shopper engagement, better alignment with price image and category strategy goals, and improved margins. However, retailers are often unsure how to make an informed decision about whether to build or buy aโ€ฆ

Black Friday in the Age of COVID-19: How Smart Retail Technology Can Help Brick-and-Mortar Survive
November 3, 2020 at 10:35 am

The arrival of the so-called โ€œretail apocalypseโ€ in the wake of the phenomenal growth of e-commerce may be approaching quicker than anticipated as countless brick-and-mortar stores shutter due to the global pandemic. And with many consumers wary of returning to physical storefronts anytime soon โ€” preferring to make their purchases in the safety of theirโ€ฆ

How Retailers Can Use Data Analytics to Bounce Back Post-COVID-19
November 2, 2020 at 3:07 pm

Up until the past year or two, most efforts with artificial intelligence (AI) in retail fell under the umbrella of โ€œoptimization.โ€ For example, on the advertising side, AI is used to optimize ad placement, content and delivery based on various AI-reviewed inputs. For the online shopping experience, AI-powered tools provide retailers with product recommendations toโ€ฆ