Technology
It's 2022 and everything, including the way we shop, is hybrid. The 2022 Shopper Experience Index shows that almost two-thirds of consumers have embraced hybrid shopping permanently. Customers are shopping in person for products they've likely already researched online. Thus, the experience customers have when they go to a store needs to be as seamless,…
It’s great when everything comes together. Like when your 11-month-old can finally coordinate gross motor skills enough to balance. And then walk. Happy days! The Walmart x Roku integration is an excellent example of how long-standing digital principles can come together and then apply to innovations in emerging technologies. The partnership will open up a…
The number and total cost of incidents have increased over the past decade. Retail has been hit hard by these trends; it's estimated that in 2021, the average total cost of a data breach to a retailer was $3.27 million. However, retailers that proactively respond through incident management solutions have been able to mitigate, and even…
The retail industry isn't immune to the side effects brought on by the Great Resignation. According to recent data from the U.S. Bureau of Labor Statistics, there were a total of 155,000 job openings in retail as of March 2022. While big-box retailers such as Walmart and Target can incentivize retail associates to fulfill job openings…
The global pandemic sparked an evolution in the retail landscape that doesn't show signs of stopping. Namely, there have been two obvious shifts among consumers: increased omnichannel shopping habits and decreased brand loyalty. Customers aren’t hesitating to find another retailer that gives them the shopping experience they desire, whether in-store or online. To keep up…
After all the recent upheaval to the retail industry and heightened consumer expectations, omnichannel retailers are looking for ways to future-proof their customer experience (CX) strategies to ensure they’re not caught flat-footed again. Customer experience automation, which leverages digital workers to assist customers in accessing product and order information in real time from pre-purchase through…
When a small to midsize business (SMB) experiences rapid growth its profit margins might go up, but its back-office operations often go into meltdown. Spreadsheets get used to plug gaps between systems; mistakes and delays become commonplace, resulting in poor customer feedback; tedious manual workflows take up the time and energy of team members; and…
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “How Retailers Can Stay Profitable Despite High Inflation,” authored by Hilding Anderson, head of retail strategy, North America at Publicis Sapient. The article shares five ways that retailers can leverage the headwinds caused…
The metaverse has captivated notable brands and technology innovators alike because it provides abundant opportunities for new revenue streams and represents a way for consumers to connect with retail stores without even setting foot inside. Many brands believe it's inevitable, and none are willing to be the ones that miss out. But are we overlooking…
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Melissa Wong, CEO and co-founder of Zipline, the platform enabling best-in-class communication strategies throughout retail organizations. Wong discusses why her background in the retail industry led her to start a technology company (0:54) and why Zipline recently partnered with Total Retail to produce…