Technology
After all the recent upheaval to the retail industry and heightened consumer expectations, omnichannel retailers are looking for ways to future-proof their customer experience (CX) strategies to ensure they’re not caught flat-footed again. Customer experience automation, which leverages digital workers to assist customers in accessing product and order information in real time from pre-purchase through…
When a small to midsize business (SMB) experiences rapid growth its profit margins might go up, but its back-office operations often go into meltdown. Spreadsheets get used to plug gaps between systems; mistakes and delays become commonplace, resulting in poor customer feedback; tedious manual workflows take up the time and energy of team members; and…
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss an article recently published by Total Retail titled, “How Retailers Can Stay Profitable Despite High Inflation,” authored by Hilding Anderson, head of retail strategy, North America at Publicis Sapient. The article shares five ways that retailers can leverage the headwinds caused…
The metaverse has captivated notable brands and technology innovators alike because it provides abundant opportunities for new revenue streams and represents a way for consumers to connect with retail stores without even setting foot inside. Many brands believe it's inevitable, and none are willing to be the ones that miss out. But are we overlooking…
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Melissa Wong, CEO and co-founder of Zipline, the platform enabling best-in-class communication strategies throughout retail organizations. Wong discusses why her background in the retail industry led her to start a technology company (0:54) and why Zipline recently partnered with Total Retail to produce…
Amazon.com opened its first brick-and-mortal apparel store on Wednesday, leveraging technology to set itself apart as it tries to grow its physical presence. Called Amazon Style, the new store, located in California, features machine learning technology to help customers find clothes and personalize recommendations as well as interactive dressing rooms. The store stocks men's and…
As more people head online instead of into a store, forward-thinking retail software strategies no longer belong on a wish list, but on a to-do list. A critical piece of that strategy has emerged with progressive delivery of software — i.e., the ability to gradually roll out new features online or even in-store. Progressive delivery…
Artificial intelligence (AI) can help e-commerce brands and retailers deliver valuable customer experiences across online channels. Implementing AI may seem like a daunting task due to its underlying complexity and various applications, yet nothing could be further from the truth. With the proliferation and increasing adoption of AI across the retail industry, there are now…
In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss key findings from the 2022 Retail Technology Report, recently produced by Total Retail in conjunction with Zipline. This annual report offers an analysis of current and future tech spending trends, buying behaviors, and how technology figures to influence the industry's future.…
For most brands, winning endorsement from Kim Kardashian, with her 290 million Instagram followers, is the stuff dreams are made of. For oral cosmetics brand Snow, the Kardashian seal of approval is one in a long line of celebrity recommendations, including from film stars such as Chris Pratt, TV legends such as Ellen DeGeneres, and…