Technology

Retail’s Winners of 2022: Meeting Evolving Customer Expectations in a Digital Era
August 3, 2022 at 11:24 am

In 2022, the blueprint to retail success is evolving before our eyes. The ripple effects of a two-year global pandemic coupled with rapid accelerations in digital transformation have shifted the paradigm for consumer expectations. Now more than ever, customers desire seamless and personalized experiences at every touchpoint of their buyer’s journey. Whether it’s in-store, on…

Age Accessible Tech: How Retailers Can Meet the Needs of All Age Groups
August 2, 2022 at 7:14 pm

The last three years have brought an explosion of new technology into retail spaces. Electronic shelf labels, virtual mirrors, and self-checkout are just a few ways brick-and-mortar stores are digitizing the retail experience. Retailers are confident delivering a highly personalized, zero-friction experience in a physical setting can improve the shopping experience and help them reclaim…

How NFTs Create Unique Consumer Experiences — And Expand Marketing’s Reach
August 1, 2022 at 5:06 pm

The past few years have been challenging for retail brands, which are adapting to external market forces like the pandemic and evolving in response to shifting customer expectations. It’s also an exciting time, and many brand marketers are experimenting with new ways to meet people where they are — increasingly in the metaverse and other…

What 5G and Edge Computing Mean for Retail
July 25, 2022 at 4:02 pm

With the media and analyst attention 5G and edge computing are getting these days, it’s easy to sense they're very important technologies. However, it’s not always easy to figure out what they mean for your retail business, or why they’re so often talked about at the same time. My goal is to help you connect…

How AI and Predictive Intelligence Can Improve Site Search Performance
July 21, 2022 at 5:07 pm

In this episode of Retail Right Now, Total Retail's Joe Keenan and Kristina Stidham discuss how artificial intelligence (AI) and machine learning can improve consumers’ site search experiences. This topic is explored in Total Retail and Lily AI’s latest research report, "Searching for Higher On-Site Conversion Rates? Why AI and Predictive Intelligence is the Answer…

Proactive Service is the Key to Consistent, Positive Customer Experiences
July 20, 2022 at 12:41 pm

It's 2022 and everything, including the way we shop, is hybrid. The 2022 Shopper Experience Index shows that almost two-thirds of consumers have embraced hybrid shopping permanently. Customers are shopping in person for products they've likely already researched online. Thus, the experience customers have when they go to a store needs to be as seamless,…

Pass the Remote! Shoppable CTV Advertising’s Future
July 13, 2022 at 12:57 pm

It’s great when everything comes together. Like when your 11-month-old can finally coordinate gross motor skills enough to balance. And then walk. Happy days! The Walmart x Roku integration is an excellent example of how long-standing digital principles can come together and then apply to innovations in emerging technologies. The partnership will open up a…

Why Retailers Need to Invest in Incident Management
July 5, 2022 at 11:40 am

The number and total cost of incidents have increased over the past decade. Retail has been hit hard by these trends; it's estimated that in 2021, the average total cost of a data breach to a retailer was $3.27 million. However, retailers that proactively respond through incident management solutions have been able to mitigate, and even…

Benefits of E-Commerce Integration for Understaffed, Independent Retailers
June 28, 2022 at 4:06 pm

The retail industry isn't immune to the side effects brought on by the Great Resignation. According to recent data from the U.S. Bureau of Labor Statistics, there were a total of 155,000 job openings in retail as of March 2022. While big-box retailers such as Walmart and Target can incentivize retail associates to fulfill job openings…

Every Store Will Have a Brain
June 27, 2022 at 2:28 pm

The global pandemic sparked an evolution in the retail landscape that doesn't show signs of stopping. Namely, there have been two obvious shifts among consumers: increased omnichannel shopping habits and decreased brand loyalty. Customers aren’t hesitating to find another retailer that gives them the shopping experience they desire, whether in-store or online. To keep up…