Technology

This video features a clip from a panel discussion focused on effective collaboration between marketing and IT departments. It was recorded at Total Retail Tech in Nashville last month. Kristen Gasior, chief transformation officer at Balsam Brands, shares the lessons she's learned from working effectively with IT teams, including establishing better cross-department alignment around business goals.…

Rising prices, ballooning interest rates, and fresh memories of last year’s supply chain shortages — these are a few of the factors pushing holiday retail spending earlier than ever before. In fact, a recent Bankrate survey showed that half of consumers planned on starting their holiday shopping by Oct. 31. This stands in stark contrast…

As brands are urged to do more with less in challenging economic conditions, generative AI opens up new opportunities for growth.

Each and every day automation is changing the way in which we operate. Retail distribution and fulfillment centers understand this firsthand, as they're increasingly integrating automated solutions into their day-to-day operations as consumer demand continues to increase. A recent report from Futurum Research interviewed industry leaders and executives to gather their thoughts on the challenges…

Prospect hunting in the digital era is like finding a needle in a haystack. The internet opens many doors for sales development teams to engage with potential clients — especially since 127 devices connect to the internet every second. Nevertheless, growing numbers of devices, social platforms and profiles mean more data for employees to troll…

Retailers continue to adapt to meet changing customer demands. Many of those changes are driven by technology. The pandemic has changed consumer buying habits, driving more shoppers online and forcing retailers to emulate their in-store shopping experience in a digital world. Now, customers expect more from their online shopping experience, and technology is also shaping…

Artificial intelligence (AI) and automation are becoming more accessible to retail businesses of all sizes, allowing even the leanest teams to reap the benefits. Instead of spending hours managing tedious manual processes, retailers that use automation can free up hours in the day to devote to customer service, product and inventory, and business growth. While…

In episode 372 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nils Altrogge, head of technology innovation at On, the fast-growing specialty running brand. Altrogge discusses the Swiss sports brand's mission (0:46), his professional background (2:09), and the factors to which he attributes On's rapid growth (3:50). The footwear brand recently debuted the first shoe made…

Emma, one of the world's largest direct-to-consumer mattress brands, is expanding at a blistering pace. However, its legacy commerce platform was incapable of keeping up. As the company prepares for continued growth and expansion into new markets, it looks to commercetools as its new, best-of-breed commerce platform. Since the company's launch in Frankfurt, Germany in…

When evaluating their tech stacks and how they can be improved upon to better serve the evolving needs of digital-savvy, omnichannel shoppers, retail technology leaders are often confronted with a common dilemma: do they build needed solutions in-house or buy them from third-party providers? Of course there’s no easy answer to this question, and there…