Technology

Ever visited a grocery store, activated your mobile app, and received personalized item suggestions with prices and additional insights? Shoppers at supermarket chain Kroger have. Store sensors and artificial intelligence (AI) technology are enabling customized mid-purchase product recommendations to be expected by consumers. The question on small and mid-to-large store owners' minds now is how…

Join us as we discuss three strategies to maximize customer lifetime value, including bringing obsession to micro-experiences.

As the global economy faces uncertainty, retailers need to find a way to attract new customers, retain employees, and lower costs — a challenging recipe for many business leaders. Luckily, artificial intelligence tools have emerged as a powerful solution to help retailers stay ahead of the curve. From writing product recommendations, short-form copy and generating…

Ongoing effects from inflation and economic uncertainty have dampened industry experts’ outlook for 2023 as shoppers remain “cost-conscious.” In an environment where consumers are more cautious about how and where they spend their money, retailers are looking for strategies and innovations to help weather the storm and create a foundation for sustainable growth into the…

In this webinar, we’ll show the difference between the various types of traffic data.

While at Shoptalk 2023 in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Fiona Tan, chief technology officer at Wayfair, to learn about how the furniture and home decor retailer is optimizing product discovery across its sales channels. She details her role at the organization, how Wayfair is using technology to serve the right products to the right customers,…

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Ashley Firmstone, senior vice president of customer success at Rokt, the global leader in e-commerce technology. Listen in as Firmstone discusses the solutions Rokt provides for retailers (1:02), how the technology company helps improve the shopper purchase journey (4:10), and how improving the online…

The retail industry continues to experience unprecedented and unpredictable changes. Challenges such as talent acquisition and evolving consumer appetites leave leaders with little control over what happens next. With the state of the current landscape, retail stakeholders must create a business environment that's both dependable and adaptable. One area in which this is possible is…

Today’s retailers face no shortage of challenges. Supply chain disruptions, global unrest, inflationary pressures, and a fluctuating labor market make sales difficult for retailers everywhere. If they haven’t already, retailers should consider the value of artificial intelligence (AI) and machine learning (ML) for support in overcoming these challenges. These technologies deliver advanced insights that can…

The retail industry continues to transform at speed in response to almost three years of seismic market disruption, and it shows no signs of slowing down. From buy online, pick up in-store (BOPIS) services and QR codes to smart mirrors and immersive experiences (through augmented reality, virtual reality and the metaverse), retailers recognize the need to deliver…