Technology

In today's artificial intelligence-driven era, AI has become the go-to buzzword across industries. Retail is no exception, with a growing list of AI-based applications promising to revolutionize the way retailers operate. ShopMate, for example, uses AI to generate customizable shopping suggestions for e-commerce, personalizing the shopping experience for each customer. Branchbob.ai, an AI-powered platform, enables…

The term “omnichannel” became more than a buzzword in the retail space when the pandemic forced countless store owners to enable new avenues for customer interaction as quickly as possible. At first, the term simply entailed a retailer's ability to support a variety of purchasing channels, whether they be online, on social media, or in…

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Even in its earliest form, commerce has always been centered around conversation. The evolution to e-commerce seemed to de-center that conversational element, though. Without a person to speak with, conversation was relegated to a single place within the online shopping experience: the search bar. As the only direct insight into what consumers really want, the…

Just a few decades ago, sustainability wasn't a business priority. Today, most companies understand the importance of sustainability, both from a business and social responsibility perspective. So, what’s changed? Today, companies are relying on technology to power their workforce’s efficiency and productivity more than ever. Carbon footprints have greatly increased in the process. According to researchers,…

Successful marketers adapt. They adapt to changing customer behaviors, to new technologies, to shifting markets. And great marketers learn new skills to keep up with these changes. Today’s newest skill to learn? Artificial intelligence. Nearly every industry is learning how AI can improve their business. In 2018, McKinsey predicted that AI will bring the greatest…

As the retail market gets more competitive, retailers are looking to new technologies — like artificial intelligence — to help grow their businesses. The global AI market size in retail is expected to expand at a compound annual growth rate (CAGR) exceeding 23.9 percent from 2022 to 2030. AI-driven tools such as automated inventory-taking and smart…

There’s a lot of pressure on artificial intelligence to be the savior of Silicon Valley. According to Forbes, 64 percent of businesses expect AI to increase productivity, and 25 percent are adopting it to accommodate labor shortages. Simply put, everyone from big tech to small startups is banking on AI to help them build and scale.…

Brands and agencies right now are eager and increasingly willing to take advantage of rapidly maturing artificial intelligence. Obviously the use of AI and machine learning is nothing new in business. However, advances such as generative AI tools have opened up new applications and use cases for the technology. AI is now being used in…