Technology
July 31, 2023 at 2:45 pm
Even in its earliest form, commerce has always been centered around conversation. The evolution to e-commerce seemed to de-center that conversational element, though. Without a person to speak with, conversation was relegated to a single place within the online shopping experience: the search bar. As the only direct insight into what consumers really want, the…
July 27, 2023 at 10:28 am
Just a few decades ago, sustainability wasn't a business priority. Today, most companies understand the importance of sustainability, both from a business and social responsibility perspective. So, what’s changed? Today, companies are relying on technology to power their workforce’s efficiency and productivity more than ever. Carbon footprints have greatly increased in the process. According to researchers,…
July 27, 2023 at 9:41 am
Successful marketers adapt. They adapt to changing customer behaviors, to new technologies, to shifting markets. And great marketers learn new skills to keep up with these changes. Today’s newest skill to learn? Artificial intelligence. Nearly every industry is learning how AI can improve their business. In 2018, McKinsey predicted that AI will bring the greatest…
July 25, 2023 at 4:31 pm
As the retail market gets more competitive, retailers are looking to new technologies — like artificial intelligence — to help grow their businesses. The global AI market size in retail is expected to expand at a compound annual growth rate (CAGR) exceeding 23.9 percent from 2022 to 2030. AI-driven tools such as automated inventory-taking and smart…
July 25, 2023 at 3:03 pm
There’s a lot of pressure on artificial intelligence to be the savior of Silicon Valley. According to Forbes, 64 percent of businesses expect AI to increase productivity, and 25 percent are adopting it to accommodate labor shortages. Simply put, everyone from big tech to small startups is banking on AI to help them build and scale.…
July 25, 2023 at 12:17 pm
Brands and agencies right now are eager and increasingly willing to take advantage of rapidly maturing artificial intelligence. Obviously the use of AI and machine learning is nothing new in business. However, advances such as generative AI tools have opened up new applications and use cases for the technology. AI is now being used in…
July 20, 2023 at 11:21 am
In today's fast-paced digital world, personalized experiences have become an expectation rather than a privilege. From tailored recommendations on streaming platforms to customized news feeds on social media, consumers have grown accustomed to having their preferences catered to. This desire for personalization has long extended to the retail industry, but recent studies continue to reveal…
July 19, 2023 at 4:35 pm
Generative artificial intelligence isn't a trend, but rather a profound global paradigm shift in the conversational universe. The more than 100 million Open AI users signifies a record-breaking adoption rate in the tech industry. AI experts agree that while this isn't a technological revolution in its own right, it’s definitely an adoption one. For the…
July 18, 2023 at 5:18 pm
Most business leaders now understand that the new class of generative artificial intelligence tools will have an impact on their business. But not everyone has internalized the underlying financial reason why the competitive landscape will rapidly change around them, which is this: there’s no longer a need for the trade-off between quality, cost and speed.…
