Successful marketers adapt. They adapt to changing customer behaviors, to new technologies, to shifting markets. And great marketers learn new skills to keep up with these changes. Todayโs newest skill to learn? Artificial intelligence. Nearly every industry is learning how AI can improve their business. In 2018, McKinsey predicted that AI will bring the greatestโฆ
Technology
As the retail market gets more competitive, retailers are looking to new technologies โ like artificial intelligence โ to help grow their businesses. The global AI market size in retail is expected to expand at a compound annual growth rate (CAGR) exceeding 23.9 percent from 2022 to 2030. AI-driven tools such as automated inventory-taking and smartโฆ
Thereโs a lot of pressure on artificial intelligence to be the savior of Silicon Valley. According to Forbes, 64 percent of businesses expect AI to increase productivity, and 25 percent are adopting it to accommodate labor shortages. Simply put, everyone from big tech to small startups is banking on AI to help them build and scale.โฆ
Brands and agencies right now are eager and increasingly willing to take advantage of rapidly maturing artificial intelligence. Obviously the use of AI and machine learning is nothing new in business. However, advances such as generative AI tools have opened up new applications and use cases for the technology. AI is now being used inโฆ
In today's fast-paced digital world, personalized experiences have become an expectation rather than a privilege. From tailored recommendations on streaming platforms to customized news feeds on social media, consumers have grown accustomed to having their preferences catered to. This desire for personalization has long extended to the retail industry, but recent studies continue to revealโฆ
Generative artificial intelligence isn't a trend, but rather a profound global paradigm shift in the conversational universe. The more than 100 million Open AI users signifies a record-breaking adoption rate in the tech industry. AI experts agree that while this isn't a technological revolution in its own right, itโs definitely an adoption one. For theโฆ
Most business leaders now understand that the new class of generative artificial intelligence tools will have an impact on their business. But not everyone has internalized the underlying financial reason why the competitive landscape will rapidly change around them, which is this: thereโs no longer a need for the trade-off between quality, cost and speed.โฆ
Product lifecycle management (PLM) software has become a necessity for retailers and brands that have partly or fully outsourced their supply chains. The right PLM can help businesses shorten product development cycles, reduce time to market, and control costs, all of which are essential at a time when consumers are demanding more variety than everโฆ
Itโs clear that artificial intelligence is here to stay. Soon, every piece of software and industry will have AI in it. But, naturally, itโs scary. There's so much unknown and the recent Senate hearings on regulating AI have brought up new fears across every industry. Will jobs get replaced? Why would I ever trust thisโฆ
In episode 409 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Eldad Rothman, co-founder and chief operating officer of GlassesUSA.com, an independent online eyewear brand. Rothman provides an overview of the direct-to-consumer brand (1:00), the inspiration that led him and his co-founders to start the business (2:00), and the growth potential for GlassesUSA.com in theโฆ