Technology
Best Buy has confirmed it's testing tablets and POS apps during the launch of its "Connected Store" pilot program. Tablets being tested include the Apple iPad, Samsung Galaxy Tab and the Motorola Xoom.
Lands' End has been doing e-commerce since 1995, and most of its revenue flows through its website today. It's been an early adopter of a number of e-retail technologies, like the live video chat with customer service reps that it started offering customers last fall. So you'd think it would be a natural for the clothing retailer to embrace cloud-based infrastructure.
This Friday, Polo Ralph Lauren is launching its first RLX iPad app, and this being Polo there's no shortage of innovative elements to underscore the brand's athletic roots.
To help meet customers' desire for immediacy during the shopping experience, Nordstrom President Blake Nordstrom announced that the retailer will deploy mobile devices for its store employees by this fall.
Beauty care company Estée Lauder is using digital technologies to enhance the customer experience at various points of sale, including iPads for consumer use. Estée Lauder is "the first cosmetics brand to put iPads at selected store counters," said Fabrizio Freda, the company's president and CEO.
J.C. Penney unveiled plans to install large touchscreens at 120 of its stores and introduce an iPad application available in 50 jewelry departments, the latest move by a retailer looking to capitalize on the growing electronic sales market.
Apple plans to introduce services that would let customers use its iPhone and iPad computer to make purchases, said Richard Doherty, director of consulting firm Envisioneering Group.
With more big-box retailers and department store chains such as Sears launching commerce-enabled applications for Apple's iPad and other tablets, merchants must position their offerings to differentiate from competitors.
Welcome to augmented reality (AR), also known as interactive video technology, which is set to transform the consumer experience.