Technology
Interactive gaming is shaping up to be fashion’s next frontier in the digital space after companies broadened their websites with editorial content, then mobile commerce and social commerce.
The Home Depot plans to spend $1.3 billion on new technology and $700 million to build 36 new stores from 2013-2015, according to a report by Investors Daily. The report was based on remarks from Home Depot's Senior Vice President of Finance Ted Decker, made Tuesday at Jefferies Global Consumer Conference. Decker also said the company plans to build “new state-of-the-art distribution facilities” to leverage its stores.
Amazon.com has launched a MyHabit fashion site mobile app for the Kindle Fire and Android mobile phones. Amazon launched the MyHabit mobile app for the iPhone last August. Amazon launched the MyHabit.com "private" fashion sale site last year. Anyone can register for the site for free, which offers up to 60 percent off handpicked styles from designer and boutique brands across women's, men's, children's and home departments. Amazon calls the site a "luxurious fashion destination for shopping handpicked items."
Would you like to receive coupons on your smartphone's digital wallet that are related to the products you're viewing on TV? Or forget the smartphone. How about buying products directly through your television using the remote control? PayPal announced it's working with television service providers to help power "television commerce," aka tcommerce. PayPal has entered into agreements with Comcast and TiVo as it tries to establish itself as a payment method for purchases made over the television.
Evian is sidestepping retail partners to sell its products directly to consumers with the promotion of a new online delivery service and the release of a new digital device it plans to make available widely in 2013. The device can be tacked onto a fridge and enables water delivery with the push of a single button. Initially, the website, called evianchezvous.com, is only available in Paris and its surrounding suburbs, the target being single-family homes and small businesses. The website will also permit delivery of other water products in the Danone family, such as Badoit or Volvic water.
As it watched its biggest competitor file for bankruptcy and cease operating, Barnes & Noble knew that a change to its business model was necessary for its survival. Specifically, that change meant shifting its focus to becoming a digital book seller. In his keynote address at the Internet Retailer Conference & Exhibition in Chicago yesterday, William Lynch, CEO of Barnes & Noble, detailed how the bookstore chain has used the web to redefine and grow its business.
Clear your throat, put down your mouse, take your fingers off the touchscreen; retail is primed to be the next industry to use the spoken word as the interface between consumers and technology. Driving this innovation in large part is the prevalence of smartphones today and, in turn, the growth of mobile commerce.
Despite all the buzz around social media over the past several years, the concept of "real" social commerce — when consumers can actually buy merchandise directly from whichever social network they're visiting and wherever they happen to be — has eluded the industry.
Neiman Marcus is equipping all of its 4,000 associates at its full-line stores with smartphones in an effort to better serve customers, company executives said on the retailer’s recent conference call with analysts. Neiman’s executives also said the company plans to remodel it stores on Michigan Avenue in Chicago and in Bal Harbour Shops, Bal Harbour, Fla.
The overlaying of digital data on the real world is here, and it's a valuable tool for merchants. Here are three reasons why augmented reality is important for retailers’ commerce efforts: