Technology

How ViralMoment Helps Brands Tap Into the Power of Social Video
November 1, 2023 at 7:14 pm

In episode 39 of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Chelsie Hall, founder of ViralMoment, a startup AI social intelligence tool. Hall was the winner of the Startup Challenge at this year's Total Retail Tech event. Listen in as Hall provides an overview of ViralMoment (1:05), how brands can implement and access insights using the…

Overcoming a Rip-and-Replace Mindset and Vendor Reliance
November 1, 2023 at 9:26 am

Today, more and more chief marketing officers (CMOs) are trying to navigate the change in customer relationship ownership from being sales owned to marketing owned. To stay ahead of the curve, modern CMOs must fully embrace data integration and analytics to deliver personalized experiences, optimize campaigns for maximum impact, and drive business growth. Furthermore, CMOs…

How The Vitamin Shoppe Tracks Emerging Tech Trends and Approaches Investments
October 26, 2023 at 4:24 pm

Scott Devlin was named chief information officer of The Vitamin Shoppe in January 2023. Devlin spoke on a panel at Total Retail Tech in Denver last month, discussing the emerging technology that needs to be on retailers' radars. In this video interview from the event, he shares how he's transitioned into the C-suite position since taking on…

How Online Retailers Can Leverage AI Without Scaring Off Shoppers
October 24, 2023 at 11:59 am

As artificial intelligence tools go mainstream and companies look to harness their full potential, it’s logical for online retailers to integrate the technology into their selling strategies. E-commerce already offers key benefits around data collection, and AI’s capabilities promise to make vendors smarter and more agile in improving their approaches. However, that doesn’t mean that…

Retail CFOs: Do You Know Your True Technology Costs?
October 18, 2023 at 12:49 pm

Many CFOs don't have a firm grasp on how to budget for technology costs in a rapidly advancing ecosystem since, traditionally, finance and technology have operated in silos. This has got to change if CFOs are going to be able to budget for the true costs of technology. To glean some insights on how this…

AI Can’t Exist in E-Commerce Without the Help of Humans. Here’s Why
October 17, 2023 at 10:03 am

The artificial intelligence-enabled e-commerce solutions market size is projected to reach $16.8 billion by 2030, growing at a rate of 15.7 percent CAGR in the next eight years. AI is an asset to companies, providing relevant data and insights that can help retailers improve financial performance and customer satisfaction. However, it's crucial that companies couple…

How Retailers Are Using Generative AI to Create Value Across Their Organizations
October 16, 2023 at 3:36 pm

Dr. Seth Dobrin, founder and CEO of Qantm AI, a consultancy which provides robust data governance solutions to ensure data accuracy, integrity, and security, presented a keynote presentation at Total Retail Tech last month in Denver. Among a multitude of talking points, Dobrin addressed the ways that retailers and brands must be thinking about how…

Joe Megibow, CEO, Bright Cellars | Total Retail Tech 2023
October 13, 2023 at 3:44 pm

This video features a keynote from Joe Megibow, CEO of Bright Cellars, titled "Why This CEO Opted for an 'Off the Shelf' Technology Solution" from Total Retail Tech 2023 in Denver. When Bright Cellars was launched over six years ago, there were few “off-the-shelf” solutions available for a subscription business. Over time, Bright Cellars built an entirely proprietary…

Crafting a Customer Service Game Plan With Generative AI
October 12, 2023 at 3:39 pm

Customer service has crossed a threshold thanks to the rapid ascent of generative artificial intelligence. Retailers can tap the powers of generative AI to automate internal and external customer service processes, improve and personalize experiences, and elevate problem-solving. However, integrating generative AI into customer service processes requires careful planning and implementation. Decision-makers must develop a…

The Harsh Reality: When Retailers Face the Staggering Cost of Inaction for Their Transportation Fleets
October 11, 2023 at 3:56 pm

Every retailer with a well-run transportation fleet regularly reviews its operational and systematic data to identify key trends and opportunities to improve its overall efficiencies and the bottom line. However, with so much change taking place within the transportation and equipment finance industries, how can retailers be sure they're evolving and adapting in the right…