Technology

The benefits of artificial intelligence are only expected to grow over time, with generative AI adoption outpacing that of smartphone and tablets in the U.S. While AI has been a buzzword for years, only now are marketers grasping the reality of what it can offer. Alongside growing adoption, we've seen an influx of players across…

This video features a panel discussing emerging technology in the retail industry from Total Retail Tech 2023 in Denver. Speakers include Diana Ganz, Co-Founder, SuitShop; Sachin Shroff, Vice President, CRM, Loyalty and Marketing Technology, Michaels; Scott Devlin, Chief Information Officer, The Vitamin Shoppe; and moderator Carol Spieckerman, President, Spieckerman Retail. With technology evolving so rapidly, it’s incumbent upon retail…

To understand the profound impact that generative artificial intelligence is having, and will continue to have, on online shopping, consider this simple question: When buying an article of clothing, which would you prefer — something off the rack or tailor-made? Undoubtedly, the latter option holds great appeal. This is where the exciting promise of generative AI…

In episode 39 of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Chelsie Hall, founder of ViralMoment, a startup AI social intelligence tool. Hall was the winner of the Startup Challenge at this year's Total Retail Tech event. Listen in as Hall provides an overview of ViralMoment (1:05), how brands can implement and access insights using the…

Today, more and more chief marketing officers (CMOs) are trying to navigate the change in customer relationship ownership from being sales owned to marketing owned. To stay ahead of the curve, modern CMOs must fully embrace data integration and analytics to deliver personalized experiences, optimize campaigns for maximum impact, and drive business growth. Furthermore, CMOs…

Scott Devlin was named chief information officer of The Vitamin Shoppe in January 2023. Devlin spoke on a panel at Total Retail Tech in Denver last month, discussing the emerging technology that needs to be on retailers' radars. In this video interview from the event, he shares how he's transitioned into the C-suite position since taking on…

As artificial intelligence tools go mainstream and companies look to harness their full potential, it’s logical for online retailers to integrate the technology into their selling strategies. E-commerce already offers key benefits around data collection, and AI’s capabilities promise to make vendors smarter and more agile in improving their approaches. However, that doesn’t mean that…

Many CFOs don't have a firm grasp on how to budget for technology costs in a rapidly advancing ecosystem since, traditionally, finance and technology have operated in silos. This has got to change if CFOs are going to be able to budget for the true costs of technology. To glean some insights on how this…

The artificial intelligence-enabled e-commerce solutions market size is projected to reach $16.8 billion by 2030, growing at a rate of 15.7 percent CAGR in the next eight years. AI is an asset to companies, providing relevant data and insights that can help retailers improve financial performance and customer satisfaction. However, it's crucial that companies couple…

Dr. Seth Dobrin, founder and CEO of Qantm AI, a consultancy which provides robust data governance solutions to ensure data accuracy, integrity, and security, presented a keynote presentation at Total Retail Tech last month in Denver. Among a multitude of talking points, Dobrin addressed the ways that retailers and brands must be thinking about how…