Technology
March 24, 2016 at 9:49 am
On Tuesday, Total Retail hosted the webinar “Unlock the Secret to Knowing What Your Customers Are Going to Do Next,” featuring Todd Werden, vice president of Boston Retail Partners; and Arthur Viente, program director, e-commerce strategy at IBM Commerce. (If you missed this webinar, you can listen to it in its entirety on-demand.) Before you…
March 16, 2016 at 9:58 am
Amazon.com has filed a patent to allow customers to pay by selfie — but only after they do something that proves they're a real, three-dimensional person and not a photo, such as blinking or smiling. The system described in the patent uses biometric facial recognition software to confirm that the human in the picture is eligible…
March 15, 2016 at 10:40 am
Nordstrom has laid off more than a hundred staffers in its technology operations as the company steps off the investment pedal in the midst of a surprisingly tough retail environment. A person familiar with the company said 120 employees were laid off last week from the company’s tech department. The move comes in the wake of…
March 8, 2016 at 9:22 am
The consumer-brand dynamic has shifted, and it’s time marketers adapt. The key to long-term success is building real relationships.
February 29, 2016 at 11:14 am
A personalized shopping experience is no longer an expectation of consumers, but a demand. As more consumers move online to shop, brands are being forced to offer the same level of service and experience online as they do in-store. With this shift, new companies have popped up to help online retailers replicate the in-store shopping…
February 25, 2016 at 11:56 am
No retailer wants to stand still and let its competitors surge ahead of them technologically. It's vital for anyone in the retail industry to constantly seek new ways in which to grow and try to get an edge on the competition. This is why so many retailers are now implementing radio frequency identification (RFID) technology…
February 24, 2016 at 9:43 am
With 2016 still in its infancy, I can’t help but wonder what’s in store for the year. As retailers have had time to wind down after the busy holiday shopping season, there's an opportunity to look at what’s to come in the year ahead. The team at Demandware has been busy making a few predictions…
February 17, 2016 at 11:57 am
The way time-crunched, always-on consumers shop and the ways in which savvy retailers and marketers appeal to them are transforming. And there’s no better place to plug into the current state of affairs and get a taste of the future than the National Retail Federation’s Big Show. Lat month in New York, exhibitors large and…
February 11, 2016 at 10:48 am
If you’re like 85 percent of retail marketers today, you’ve called in reinforcements. The vast majority of retailers use some kind of marketing technology, each designed to deliver on some part of the shopper journey. This has contributed to the massive growth of the industry. According to IDC, the marketing technology business is expanding at a…
February 10, 2016 at 10:19 am
I did something unique this year. I bought my mother a bouquet of roses for Valentine’s Day. What a good son, some would say. Why is that special, say others. OK, admittedly I always get my mom flowers for Valentine’s Day, usually making the purchase on Feb. 12 because I forgot. This year, as I…
