Technology

To protect your customers’ data on your website, you'll need a SSL certificate. SSL or “secure sockets layer” technology encrypts all communication between web browsers and website servers. Many users are now familiar with the small green “lock” symbol that appears in their browser address bar when a site is protected by SSL and uses…

The retail industry has never been as competitive — or as fragmented — as it is today. With consumers’ attention increasingly being split between multiple channels, retailers are in need of new ways to reach shoppers wherever they are. However, it’s not enough to reach a shopper in the right channel with any message. Retailers…

Nordstrom is expanding on its efforts to engage with mobile shoppers, using the holiday gift-giving season as an opportunity to launch its first-ever chatbot. If you can’t decide on the perfect gift for your mom this holiday season, for example, the bot is a click away on Facebook Messenger as well as Kik. Nordstrom teamed with New…

In today's world, it's a foregone conclusion that the average shopper brings a smartphone into a brick-and-mortar establishment while shopping. Catering to this reality, savvy businesses have developed mobile apps that enhance and improve the shopping experience in meaningful ways. While it may seem as if retail and mobile aren't a natural fit, the data…

Amazon.com has built a convenience store in downtown Seattle that deploys a gaggle of technologies similar to those used in self-driving cars to allow shoppers to come in, grab items and walk out without going through a register. The 1,800-square-foot store, officially dubbed “Amazon Go,” is the latest brick-and-mortar initiative from the e-commerce giant, which already…

Michelle Peluso, chief marketing officer of IBM, recently spoke at the IMPACT 2016 Capital Conference in Philadelphia. Peluso talked about how she's always been surrounded by disruption throughout her career at companies like Site59, Travelocity, Citi…

For two days, eBay opened what it calls the world’s first-ever “emotionally powered” pop-up store. Located in central London, the pop-up store tackled the stress of holiday present buying by inspiring shoppers to connect with the emotional spirit of giving. eBay used intelligent bio-analytic technology and facial coding to help guests discover what items on…

With the continued and rising use of mobile devices and cloud technology, the overall shopping experience is shifting dramatically. According to a recent global survey from PwC, 46 percent of shoppers purchased products via their mobile devices at least “a few” times last year. In addition, Euclid Analytics reports that 83 percent of consumers stated…

The right order management system can help brick-and-mortar retailers better compete against their online-only counterparts.

The supermarket aisle, the sporting goods showcase, and the fashion boutique are all on the cutting edge of brick-and-mortar retail customer interaction, which is increasingly mediated by technology. Now that customers and technology can no longer be separated, prepare to think holistically about your customer experience infrastructure (CXI). Not long ago, the typical retailer’s infrastructure…