Technology

Amazon Debuts Fashion-Focused Echo
April 28, 2017 at 7:26 am

This week, Amazon.com announced a new device called Echo Look, a โ€œstyle assistantโ€ camera that helps catalog your outfits and rates your look based on โ€œmachine learning algorithms with advice from fashion specialists.โ€ Users can prompt the Echo to take full-length photos or short videos of outfits so they can see themselves from angles seldom seenโ€ฆ

How Retailers Can Use Sentiment Analysis to Tap Into Consumer Demand
April 28, 2017 at 7:00 am

Big-name retailers have had a rough year. While the economy continues to make gains, the stock market reaching record highs and jobs reports putting smiles across economistsโ€™ faces, retailers such as Macyโ€™s have failed to exploit the improving economic landscape. In fact, according to WWD, Macyโ€™s, Sears Holdings Corp., The Limited, American Apparel, BCBG Maxโ€ฆ

The Essential E-Commerce Tech Stack
April 26, 2017 at 10:25 pm

Itโ€™s time you heard the truth about your e-commerce business. I know youโ€™re passionate about your products โ€” you spend sleepless nights obsessing about them. Youโ€™d rather sit in your warehouse instead of socializing with other humans. Turns out youโ€™re not alone. In fact, soon after opening up shop, most online sellers find themselves inโ€ฆ

Amazon Wins Patent for On-Demand Clothing Manufacturing System
April 19, 2017 at 9:10 am

Amazon.com was awarded a patent on Tuesday for an on-demand manufacturing system. The computerized system is designed to quickly produce clothing and other products only after a customer has placed an order. To increase efficiency, the goods would be manufactured in batches based on factors such a shipping addresses, the patent said. The inventors ofโ€ฆ

2017 Mobile Loyalty Report: How Brands Are Bridging the Technology Gap to Meet Consumer Demand For Loyalty Programs
April 18, 2017 at 4:49 pm

Amazon.com was awarded a patent on Tuesday for an on-demand manufacturing system. The computerized system is designed to quickly produce clothing and other products only after a customer has placed an order. To increase efficiency, the goods would be manufactured in batches based on factors such a shipping addresses, the patent said. The inventors of [โ€ฆ]

Starting a Business as One of the First Data Scientists
April 12, 2017 at 3:26 pm

Being a data scientist for over 30 years has allowed me to experience firsthand the evolution of the career. In the โ€™80s I worked for a Chicago company called Northwest Industries, which was a leader in business intelligence. Here, I saw an opportunity. With two other colleagues, I started my own company and created aโ€ฆ

How SMBs Can Seize the Opportunity Left by the Fall of Big Box
April 10, 2017 at 8:57 am

It seems almost daily headlines report the fall of yet another large, reputable brand or the downsizing of a big-box retailer. In recent years, iconic retailers like Burberry, Ralph Lauren, Michael Kors and Kate Spade, to name a few, have all lost significant shares of their market value. Where large brands are hurting, big-box retailers areโ€ฆ

A Venture Capitalist's Advice for Surviving Retail's Changing Times
April 4, 2017 at 10:37 am

Scott Friend, managing director for Bain Capital Ventures, interviewed Jet.com's Marc Lore at Shoptalk in Las Vegas last month. In this video, Total Retail's Joe Keenan caught up with Friend to get his take on the year's top retail trends, technologies and what brands should do to survive the current retail tides.

What Does the Consumer Internet of Things Mean for Marketers?
April 3, 2017 at 10:51 am

The consumer Internet of Things (cIoT) is here. But what exactly is it? Itโ€™s hard to believe, but a world in which purchasing will become seamless from thousands of new touchpoints is just around the corner. We're seeing the thin end of the wedge with FitBit, Apple Watch, Amazon Alexa, Nest and Google Home. Inโ€ฆ

CPG Survey Reveals Trends in Customer-Centric Category Management
March 30, 2017 at 5:20 pm

A number of retailers and analysts claim that โ€œcategory management is deadโ€ because itโ€™s too product focused rather than shopper centric. However, the results of the Symphony GOLD third annual Category Management Survey suggests you donโ€™t need to kill off category management to be customer focused. Seeking to benchmark category management approaches, the survey polledโ€ฆ