Technology
Johanna Tzur, chief marketing officer at James Allen, a diamond bridal jewelry retailer, spoke at IRCE last week about how her company uses video to showcase products. By using 360-degree video imaging and technology to zoom in on the diamonds 40 times, James Allen helps consumers feel confident in their shiny new purchases.
Johanna Tzur, chief marketing officer at James Allen, a diamond bridal jewelry retailer, spoke at IRCE last week about how her company uses video to showcase products. By using 360-degree video imaging and technology to zoom in on the diamonds 40 times, James Allen helps consumers feel confident in their shiny new purchases.
Yasir Anwar has been promoted to the role of executive vice president and chief technology officer by Macyโs Inc. In this new role, Anwar will oversee all technology functions for Macyโs. Anwar will drive the alignment of Macyโs technology efforts with the companyโs strategy. He will be responsible for the teams that build the end-to-endโฆ
What is performance marketing? Thereโs no consistent definition, really. Itโs hard to nail one down when many in the affiliate industry are rebranding as โperformanceโ marketers just to distance themselves from some of the low values, tactics and history in the affiliate industry. At the same time, other agencies increasingly call themselves performance marketers for doingโฆ
As ad technology (AdTech) and marketing technology (MarTech) veer ever closer, retail marketers are picturing the merged data payoff it could represent โ helping to build stronger, more profitable customer relationship, ones that customers appreciate more, too. But there are some key points to consider in order to pull this relationship off successfully. Here are three of those points, each centered around being smart with data.
This is part two of a two-part series; part one ran last Friday. As ad technology (AdTech) and marketing technology (MarTech) veer ever closer, retail marketers are picturing the merged data payoff it could represent, helping to build stronger, more profitable customer relationships, ones that customers appreciate more, too. However, there are some key points [โฆ]
K Series Parts is the oldest and largest Honda/Acura K-Series-based store, founded in 2001 as Club RSX and rebranded to its current name in 2012. The online retailer is a one-stop shop for all K-Series car parts. โWe offer more than just parts,โ explains Chris Dye, founder of K Series Parts. โOur customers remain loyalโฆ
Converge, consolidate, unite โฆ call it what you want, but ad technology (AdTech) and marketing technology (MarTech) are on an irreversible (some might say collision) course to merge data as a source for tracking, anticipating and building customer relationships. However, just because it has to happen doesnโt mean itโs going to be easy. There areโฆ
Warby Parker wants to get you the right prescription glasses without forcing you to get an in-person eye test. The eyeglasses retailer is now testing its new Prescription Check app that uses your phone and computer in tandem to administer a 20-minute series of eye tests, which are then reviewed by a doctor who makes theโฆ