Technology

3 Implications of Video Search Results in E-Commerce
September 19, 2017 at 9:27 am

As e-commerce grows, companies are being challenged to be seen in the saturated market while holding the attention of potential customers. With studies showing an average attention span of eight seconds, retailers must find a way to break through the noise. By providing e-commerce merchants with shoppable search results through video, the future of theโ€ฆ

How to Overcome Automation Aversion and Improve Your Retail Processes
September 19, 2017 at 9:19 am

Earlier this year, retailers caught a glimpse of the future in Mary Meekerโ€™s annual internet trends report. Meeker predicted a grim year for brick-and-mortars, an increased emphasis on mobile, and a digital push from big brands that so far have struggled in the e-commerce space. However, the report largely neglected the role automation will playโ€ฆ

Online Marketplace Spring Uses AI to Improve CX
September 18, 2017 at 2:59 pm

In episode 110 of Total Retail Talks, Gannon Hall, chief product officer at Spring, a mobile and online fashion retailer, discusses how the company is using artificial intelligence (AI) to improve its customersโ€™ shopping experiences through more personalized merchandise recommendations. Learn how machine learning is helping Spring convert more visitors to its site and app.

Amazonโ€™s โ€˜1-Clickโ€™ Patent Expired This Week
September 14, 2017 at 10:07 am

On Monday, Amazon.comโ€™s patent for โ€œ1-Clickโ€ ordering expired, ending its exclusive hold on one of the most contentious patents on the internet. GeekWire reports Amazon won the patent back in 1997 when the nascent company was still just an online book retailer. The patent allows returning shoppers who have already entered billing and shipping infoโ€ฆ

The Time is Now for Retailers to Leverage AI in Customer Service
September 13, 2017 at 11:32 am

For a long time, science fiction made many people unsure, and often fearful, of how technology would shape the future. Fast-forward to today, and many of us canโ€™t imagine our lives without the help technology offers us. The average consumer is accustomed to living a tech-assisted lifestyle, and artificial intelligence (AI) applications are emerging toโ€ฆ

B-to-B Retailers Increase Tech Spending to Keep Pace With Amazon
September 12, 2017 at 12:29 pm

As Amazon.com grows its business through technology, spending on the latest and greatest tools to optimize the customer experience, from product discovery through delivery and post-purchase, other retailers have been left behind. In order to catch up to and eventually surpass Amazon, retailers are analyzing their own businesses to see where well-spent investments can helpโ€ฆ

Winning the Online CPG War: Capture Purchase Intent Immediately
August 31, 2017 at 8:42 am

The retailer that seems to win at everything it attempts just added another victory last month: Amazon.com's third annual Prime Day was a rousing success. The massive sales event that had a bit of a rocky start two years ago has now come into its own, generating 60 percent more revenue than last year. Justโ€ฆ

Personalize CX With AI and Automation
August 25, 2017 at 10:00 am

In an age where technology evolves as quickly as customer expectations rise, it's increasingly difficult for brands and retailers to remain competitive while adapting to new trends and demands. Itโ€™s no longer enough for brands to merely be โ€œpresentโ€ across multiple channels, no matter how many social platforms they dabble on. In order to reachโ€ฆ

Wal-Mart Partners With Google for Voice Shopping
August 23, 2017 at 9:54 am

Wal-Mart and Google are partnering to enable voice shopping through Google Assistant, Googleโ€™s virtual assistant that lives on devices like its smart speaker, Google Home. Wal-Martโ€™s โ€œEasy Reorderโ€ feature will be available through an integration with Googleโ€™s shopping service, Google Express. Consumers will be able to shop thousands of Wal-Mart products just by speaking intoโ€ฆ