Technology
October 24, 2017 at 10:25 am
Did you know 51 percent of retailers will be increasing their spend on marketing automation technology in the next 12 months? Mobile, point-of-sale systems, live chat, online shopping carts — nearly every aspect of a retail business involves technology in some form or fashion. At times it can be overwhelming. Over the next few weeks,…
October 23, 2017 at 4:19 pm
It’s been 10 years since a man in a black turtle neck, jeans and sneakers showcased what was then an odd-looking, white, mobile device — the first iPhone. Since then, the mobile landscape has changed more than consumers and retailers could have ever imagined. The question today is whether the most advanced iPhones to date,…
October 23, 2017 at 1:57 pm
Getting your product on the top shelf isn’t as important any more when the shelves themselves are smart and know what you want the moment you walk in. Gaining product presence in retail is a difficult enough challenge, and once manufacturers have gained those retail distribution outlets, they still need to jockey for position on…
October 18, 2017 at 1:24 pm
Tommy Bahama is winning over today’s distracted consumers by focusing on unique, unconventional retail experiences for them, according to Doug Wood, CEO of the Seattle-based manufacturer and retailer of casual men's and women's sportswear and activewear, who spoke at the 2017 SAP Retail Executive Forum in New York City yesterday. Case in point: Wood discussed…
October 18, 2017 at 1:04 pm
Technology is top of mind for most retailers today, no matter their size, product category or any other variables. As such, Total Retail surveyed its audience with the goal of finding out what types of retail technology retailers are interested in (as well as investing in), what retail trends and digital trends they’re tracking, and their…
October 17, 2017 at 10:45 am
Eight out of 10 consumers have entered a store because of a digital sign catching their eye. With impressive engagement statistics like this, there's no denying that digital signage is the future of retail marketing. Yet, most retailers don’t know exactly how digital signage can benefit their store locations. To begin, retailers should consider the…
October 12, 2017 at 10:17 am
Artificial Intelligence (AI) is noticeably making a difference in how we live and work. Search engines predict words and translate text, social media connects people, smart appliances respond to ambient conditions, and public transportation is becoming autonomous. Similarly, the retail industry is set to unleash fascinating possibilities by embracing AI. Imagine the retail value chain…
October 11, 2017 at 5:37 pm
The Estée Lauder Companies has a new senior vice president and chief information officer. The company recently named Michael Smith to the role. He reports to Estée Lauder Executive Vice President and Chief Financial Officer Tracey Travis. Smith brings a mix of IT, commercial and functional experience to this leadership role. Using his experience, Smith…
October 9, 2017 at 5:07 pm
Chatbots are increasingly being developed and used by innovative retail brands to do everything from recommending products, assisting with tracking purchases, providing customer service and disseminating key information. Here are the five most important chatbot development practices: 1. Deploy on messaging platforms. Chatbots can live wherever your brand has a digital presence, and the prevailing…
October 9, 2017 at 9:39 am
This new whitepaper from internet service provider Plusnet seeks to understand the ways in which retail will change in the future. Focusing on how faster and more widely available internet connections will change e-commerce, retail destinations and mobile, this study looks at the Internet of Things, intelligent shopping, artificial intelligence and more. The study features insights from industry experts from across the retail and digital spectrum, with CEOs, inventors and a host of marketing, e-commerce and web design experts offering their predictions on how the future of the internet will influence retail.
