Technology

Holiday Shopping With Gen AI. Here’s How I Fared
January 17, 2024 at 9:48 pm

It comes with the cold and the falling leaves: The mounting horror that time is running out. It was already December and I hadn’t thought once about Christmas presents. I'm not an especially talented gift-giver, and my family doesn't have easily satisfied tastes. Every year I find myself daydreaming about a polite, hypercompetent professional who…

How Lowe's is Prioritizing Omnichannel Investments
January 17, 2024 at 8:06 pm

Seemantini Godbole, executive vice president, chief digital and information officer, joined Lowe's in 2018. In a discussion this week at NRF's 2024 Big Show with Scott Rankin, principal and global head of strategy at KPMG, Godbole said when she was brought into the company, "there was a lot of things to be desired from a…

Generative AI: Gaining a Competitive Edge in E-Commerce
January 16, 2024 at 1:00 pm

While e-commerce adoption accelerated in the last three years — with nearly three-quarters of Americans (73 percent) now shopping online multiple times a month — e-commerce has become much more competitive. One strategy brands should consider to differentiate is to offer a seamless, enjoyable and personalized shopping experience, enabled by generative artificial intelligence. E-commerce leaders…

How Walmart is Embracing AI
January 15, 2024 at 1:32 pm

Artificial intelligence (AI) is enabling Walmart to move from being an omnichannel retailer to an adaptive one, at least according to Anshu Bhardwaj, senior vice president and chief operating officer at Walmart Global Technology and Walmart Commerce Technologies, who spoke at a session during the National Retail Federation Big Show in New York City earlier…

Retail Trends for 2024: Store Automation and Doubling Down on Sustainability
January 11, 2024 at 2:30 pm

The bar for the customer experience is continually being raised and 2024 is set to be no exception as the competition between retailers gets tougher. Organizations will need to ensure they keep up-to-date with the latest shopping trends to meet the demands of the omnichannel experience, particularly with technologies like artificial intelligence on the rise.…

New Survey Data Highlights How AI is Poised to Conquer Retailers’ Toughest CX Challenges in 2024
January 10, 2024 at 11:25 am

Nearly one year has passed since new generative artificial intelligence (AI) capabilities burst onto the scene and sparked the latest AI hype wave. Since then, businesses have envisioned how AI could help them cut costs, increase efficiency, and improve experiences for customers and employees. Yet, the palpable excitement for AI’s potential has been tempered by…

How Streamlining Operations Can Generate a Competitive Edge
January 9, 2024 at 7:10 pm

Competition plays a huge factor in the retail industry. Operating in a highly saturated market, retailers must constantly work towards meeting their customers’ expectations quickly while providing a high-quality experience. With price and convenience being the two biggest factors affecting consumer purchase decisions, retailers must find ways to keep costs down while continuing to streamline…

The Future of Smart Retail Starts With Robust Connectivity
January 9, 2024 at 3:31 pm

During the pandemic, it seemed as if shopping had changed forever. With stay-at-home orders and lockdowns across the U.S., consumers had no choice but to shop online. Today, however, the COVID-19 pandemic is largely behind us, and in-store shopping is very much back. According to one survey, 85 percent of retail sales in 2023 are…

Report: Consumers Dissatisfied With Retail Experiences
January 8, 2024 at 5:19 pm

Consumers are generally dissatisfied with their retail experiences, at least according to a global study from the IBM Institute for Business Value called "Revolutionize retail with AI everywhere: Customers won't wait." The report points out that only 9 percent of consumers said they were content with their in-store shopping experiences and 14 percent content with…

Revolutionizing Retail: AI at the Helm of Mobile Commerce
January 8, 2024 at 1:55 pm

Artificial intelligence allows retailers to gain a far deeper understanding of customer preferences and behaviors by analyzing information like browsing and purchase histories. Using sophisticated AI algorithms, retailers can build comprehensive profiles that reveal what individual shoppers like and need over time. This empowers retailers to provide hyperpersonalized product recommendations that closely match each customer's…