Systems Integration

With the expansion of digital access and retail choice, consumers are continuing to adjust their purchasing behaviors — and retailers are under mounting pressure to not only accommodate this shift, but alter some of the fundamental ways they do business. “While most retailers understand that it's important to establish a digital commerce presence, the time…

Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of the fashion world when it comes to adapting to a digital future. The luxury sector’s hesitancy in embracing e-commerce is understandable. It's an area of retail that has relied on a sense of exclusivity, as…

Change is hard and, for many, not well received. When change happens fast, people tend to reject it and hold onto the control they're familiar with, often creating new unexpected conflicts. Marketing teams and IT departments are now blended in the wake of the migration of web content from “infrastructure” to “marketing asset,” and the…

Learn how the right e-commerce platform impacts multiple business areas, from supply chain to customer service and more!

Since 2014, retail e-commerce sales have increased by over 70 percent, amounting to over 10 percent of the share of total retail sales this year. In fact, when e-commerce first began to gain traction, most people believed this was unequivocally the future of retail. However, we’re beginning to realize that the future for retail is…

Steve Jobs thrived at balancing the complexity that drives powerful computational systems with the simplicity required for utility. “Simple can be harder than complex,” Jobs said. “You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move…

Customer-obsessed marketing is here, and retailers and brands are evaluating an increasingly complex advertising world filled with new questions around metrics, search performance and audience quality. In a recent study from RetailMeNot and Kelton Research on connecting retailers, brands and agencies with priority customers, retail marketers weigh in on the essential nature of identifying and…

Don’t miss this webinar to learn how to protect your business from costly overstocks, out-of-stocks and returns.

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns

Retail has become one of the most difficult industries in which to survive. Behemoths such as Amazon.com increasingly sweep weaker competitors off the map. So, how can retailers compete in the age of Amazon? Unfortunately, there's no “silver bullet” technology that can help here. The key is being able to adapt quickly and experiment with…