Supply Chain
As more luxury brands sell direct to consumers online, they're constantly seeking ways to differentiate the experience and protect their most valuable asset: their brand. While a luxury brand may intuitively seem valuable, companies have long known there's real, measurable value in that brand. In fact, in the increasingly “digital first” world of commerce, the…
The use of automation technology to facilitate the seamless flow of information between product suppliers and retailers is critical to meeting consumers’ omnichannel fulfillment demands. Automation is necessary for retailers to not only satisfy their customers’ lofty expectations for buy online, pick up in-store (BOPIS) and curbside pickup, but also to keep pace with their…
If any theme or keyword could be applied to our post-2000s world, it would be transformation. Since the early 2000s, the rapid emergence and evolution of new and existing technologies have completely disrupted and transformed our world. Cellphones are now supercomputers compared to the bricks of the 80s and 90s, ridesharing apps have transformed the…
The growth of omnichannel fulfillment programs such as buy online, pick up in-store (BOPIS) and curbside pickup of online orders has been trending for several years now. That trend reached a tipping point in the last 12-plus months, as the COVID-19 pandemic led consumers to seek out safer, contactless shopping experiences. Equally embraced by consumers…
There’s no doubt that the retail industry has transformed dramatically in the last year. As we look back, it's apparent that those retailers that invested heavily in digital were better equipped to weather the pandemic storm than those that did not. The U.S. grocery sector, a sector that historically lagged behind in digital adoption, was…
After a year of buying everything from patio furniture to groceries online, consumers are more reliant on Amazon.com than ever, and more positive about the company. For retailers to fight back, they’ll need a two-pronged strategy: meet what are now industry-standard expectations for convenience and shipping efficiency, and spotlight key offerings where Amazon lags. Even…
Looking back on the last year, the retail sector underwent a massive change as consumers were confined to their homes, unable to shop in person. While e-commerce had been steadily growing over the last decade, the industry saw a significant surge in 2020, with online shopping growing 44 percent. Allured by promises of two-day and/or…
The fact that promotions can drive sales is probably as old as commerce itself. However, in a digital-first, e-commerce world, the role of promotions has broadened. In addition to the effect on sales, promotions can also influence purchase timing, which has knock-on implications for fulfillment and the customer experience. This connection was revealed by a recent study of…
In episode 297 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kristine Moody, founder and managing director of Team Magnus, the leading junior sports and outdoors brand focused on pre-teens. Listen in as Moody discusses the Team Magnus brand and its products, how and why the brand sells about 97 percent of its product on Amazon.com,…
Pre-COVID, we saw the impact of online consumer demand growing and behavior adjusting, but brands often had time to analyze how they wanted to respond to it and when. Once the world shut down from COVID, that power quickly transitioned to the consumer, with brands forced to adjust almost immediately if they wanted any opportunity…