Subscription Commerce
September 25, 2017 at 5:16 pm
What are the key factors that contribute to a successful subscription service? A popular — and important — question. Of course, there are many elements involved in subscription services that contribute to success. Some of them, such as having a high-quality product and reasonable price point, are no-brainers. Others aren’t as obvious. Customization and personalization…
August 11, 2017 at 3:04 pm
This interview originally appeared in the cover story of Total Retail’s Summer issue, Game Changers. In this excerpt from the cover story, Miki Racine Berardelli, CEO of KIDBOX, was interviewed. Berardelli discusses why she believes in the future of subscription commerce, her style of leadership, and much more in this wide-ranging Q&A.
August 10, 2017 at 12:05 pm
Subscription commerce retailer Birchbox has discussed a potential sale to many retailers, including Wal-Mart. Recode reports talks took place between Wal-Mart's U.S. E-Commerce Chief, Marc Lore, and Birchbox Co-Founder and CEO, Katia Beauchamp. Birchbox has raised more than $80 million from investors since it was founded in 2010, in addition to previously undisclosed venture debt…
August 10, 2017 at 11:36 am
Target announced that it will start carrying products from Bark, the company behind the pet supply service BarkBox, starting August 13. “Almost 70 [percent] of our guests have pets at home,” said Christina Hennington, senior vice president of essentials and beauty, Target, in a company press release. “We saw an opportunity to become their ultimate pet…
June 26, 2017 at 9:13 am
Retailers must think outside the box … and boxes may be the solution. We’re now in an on-demand culture. People are used to taste-testing, and to brands approaching them in new and innovative ways. Subscription boxes are an unexpectedly versatile solution. Who can deny the success of Birchbox? Subscription boxes aren't just for cosmetic brands.…
May 25, 2017 at 8:00 am
Stitch Fix, an online clothing subscription box service, sent an email just in time for the upcoming season.
May 12, 2017 at 8:32 am
Dog food. Underwear. Razors. Music. Coffee beans. Beauty products. Data storage. The subscription model is everywhere. If you’re a millennial, you’re likely already buying things this way. However, many businesses are behind the curve in adapting to growing consumer demand for these services. The millennial generation is leading the charge in the subscription economy: 92…
April 13, 2017 at 9:00 am
Loot Crate, a pop culture subscription box service, reaches out to prospects with an email-based quiz.
March 23, 2017 at 9:00 am
Le Tote, an Internet fashion rental service, covers all of its bases with a simple, textbook direct mail piece.
March 22, 2017 at 2:46 pm
Le Tote, an internet fashion rental service, covers all of its bases with a simple, textbook direct mail piece. Mailer Name: Le Tote Date Mailed: February 2016 The five-year-old startup was founded by Rakesh Tondon (now CEO) and Brett Northart (now president). From the beginning, Le Tote has employed an interesting business model: rent before […]
