Subscription Commerce
May 15, 2018 at 2:15 pm
The subscription economy brings the need for a completely different approach to building and expanding a business. Driven by changes in purchasing behavior and consumer preference, the subscription economy is in full effect. The industry has grown 200 percent annually since 2011, and in 2017, subscription businesses attracted more than 11 million U.S. subscribers. Looking…
May 1, 2018 at 10:11 am
Subscription programs are hot right now, but they’re not just for startups. Last year, major omnichannel retailers including Under Armour, Ann Taylor, and Old Navy launched subscriptions for their customers as part of overall omnichannel strategies. Omnichannel retailers and other companies offer subscriptions for different reasons. For large manufacturers and consumer packaged goods companies, subscriptions…
April 23, 2018 at 3:16 pm
In episode 141 of Total Retail Talks, Total Retail's Editor-in-Chief Melissa Campanelli interviews Rachel Blumenthal, founder and CEO of Rockets of Awesome. The interview covers a wide range of topics, from subscription commerce to the brand growth's strategy and much more. This episode was recorded live at our Total Retail Roundtable in New York City…
April 11, 2018 at 12:12 pm
Not long ago, throngs of movie-watchers gladly bypassed renting videos from brick-and-mortar retailers in favor of subscription services that mailed a certain number of DVDs to their doorsteps every month. It was arguably the beginning of a massive trend toward subscription-based commerce in the entertainment industry. How times have changed. In just a few short…
January 19, 2018 at 12:54 pm
Amazon.com said today that it's raising its monthly Prime membership rates. The premium membership that grants faster shipping and access to Amazon Video will now cost $12.99 per month, up from $10.99, an 18 percent increase. Amazon is also increasing the discounted student monthly rate from $5.49 to $6.49 per month for new sign-ups.The cost…
January 15, 2018 at 10:21 pm
Last year marked significant change for the retail industry. We witnessed age-old retailers going bankrupt and names like Alexa surge in popularity. Amidst the turmoil, disruptors like Wal-Mart and Amazon.com dominated investment in emerging technologies, like voice-based ordering and robotics, and completed strategic acquisitions to expand into new markets. In 2018, we expect to see faster change and greater disruption.…
December 15, 2017 at 6:29 am
More and more brick-and-mortar retailers are jumping onto the subscription bandwagon. Take Sephora, for example. When the makeup retailer launched its subscription box, PLAY! by Sephora, customers felt like they were pushing “play” on a customized mix from someone who knew all their favorite songs. Each box includes five deluxe cosmetic products, from old favorites to…
December 12, 2017 at 12:59 pm
J.C. Penney, long a leader in the men's big and tall business, expects to reach more of those customers with a new partnership it's formed with Bombfell.com, a men's clothing subscription box service similar to Stitch Fix and Trunk Club. The partnership gets Penney into the clothing subscription business, in which a stylist personalizes pieces and outfits…
November 30, 2017 at 1:54 pm
As we study the incredible rise of the subscription box business model, it’s clear that this holiday season will be vastly different than those in recent years. For all of us that have a romantic vision of Christmas morning and finely wrapped gift boxes under the tree, we could be in line for a rude…
November 27, 2017 at 11:42 am
In episode 120 of Total Retail Talks, Stefan Lewinger, co-founder and CEO of sock subscription box service Sock Fancy, shares insights into the growth of the startup business, including why he believes in the future of subscription commerce.
