
Subscription Commerce

With more customers desiring a shopping experience that's equally convenient and flexible, we’ve seen a massive shift from an ownership to subscription model in the retail space. Modern shoppers are taking on recurring costs and companies are adapting their business models in response to this trend. We’re now even seeing shoppers gift friends and relatives…
Rent the Runway, the online service that provides designer dress and accessory rentals, announced on Thursday a $125 million investment co-led by Franklin Templeton Investments and Bain Capital Ventures that values the company at $1 billion. The financing is the largest funding round Rent the Runway has raised to date, and will bring total equity raised to…
In this episode of Retail Right Now, Joe Keenan reviews four themes that emerged during the recent eTail West conference. Speakers and attendees at the event continually discussed digital transformation and what it means for the future of physical retail, artificial intelligence as a tool to better leverage data, personalization, and subscription commerce. For more…
Spending resources on the welcome message and the initial subscriber experience really can yield results.
The subscription commerce model is shaking up the retail industry by turning transactions into relationships. A customer clicking “buy” used to be the signal to close the curtain and roll the credits, which made it harder for sellers to re-engage them. Now, subscription purchases signal the beginning of an interaction in which the business must…
Merchants need to start looking ahead and think about new approaches to turn holiday shoppers into year-round customers.
Understanding consumers’ habits and preferences is key to reaching them effectively with the right products and offers.
As a mom of two young kids, I can’t imagine a world before grocery delivery, theme park fast passes, or my Tide to Go pen. We live in an age defined by instant communication, with everything at our fingertips or just a click away. Customers can make purchases and get loyalty rewards almost anytime, anywhere.…
Once a relatively small sector, subscription commerce services now cover nearly all realms of retail, from clothes and personal grooming to food, wine and pet products — and it doesn’t appear as if this trend will slow down soon. To understand more about these companies and the outlook for the subscription commerce industry, Snapfulfil partnered…
Best Buy is now offering a subscription service for a version of its Geek Squad tech support unit, betting that the growing complexity of smart homes and connected devices will create demand for offerings that go beyond the one-off repair job. The Verge reports the service, called Total Tech Support, offers subscribers 24/7 tech support…