Subscription Commerce
March 21, 2017 at 1:47 pm
Calvin McDonald, president and CEO, Sephora Americas, opened his keynote presentation yesterday at Shoptalk in Las Vegas with a simple question for the audience: Can a retailer truly be experiential? During the next 20 minutes, McDonald proceeded to answer that question in the affirmative, unsurprisingly naming Sephora as a brand that has become experiential for…
March 2, 2017 at 9:00 am
As this direct mail effort shows, a subscription box shopping service doesn’t have to be intimidating.
March 1, 2017 at 9:56 pm
As this direct mail effort from men’s and women’s apparel retailer Trunk Club shows, a subscription box shopping service doesn’t have to be intimidating. Mailer Name: Trunk Club Date Mailed: May 2016 Trunk Club offers a service for men and women who don’t have the time or desire to go clothes shopping themselves. First, members […]
February 27, 2017 at 10:00 pm
At one time, location trumped nearly everything else in retail. Success lay in creating loyal customers who lived close enough to regularly patronize your store, often with heavy local advertising to generate regular foot traffic. Maybe you visited a favorite in the local mall because you liked its clothes or prices or salespeople. Maybe you…
November 17, 2016 at 10:55 am
Rent the Runway is opening its first store-within-a-store tomorrow inside Neiman Marcus in Union Square, San Francisco, and plans to open more by the end of 2017.The Rent the Runway pop-up store inside Neiman Marcus will feature a curated, rotating inventory of over 400 designers, personal stylists, an in-app concierge for hand delivery and courier…
October 7, 2016 at 11:25 am
Birchbox, known for being one of the first online subscription services, is taking its pioneering spirit to Facebook Live. The beauty subscription service broadcasts videos via Facebook Live to show consumers product demonstrations, product highlights, and transformations (e.g., haircuts). Viewers get answers to questions in real time as well as information about the company’s subscription box. Each…
October 7, 2016 at 11:02 am
Trunk Club is no longer free. Crain's reports the apparel subscription service has added a home try-on fee and shortened the window for returns. Previously, members of the service only paid for items that they kept; they will now be charged a $25 try-on fee, which is credited towards any items they purchase. If the…
September 20, 2016 at 11:58 am
Subscription services are certainly nothing new. Local food companies, magazines and newspapers have been in on this business for a while. What is new is the phenomenal growth of e-commerce subscription boxes. The initiator of today’s modern e-commerce subscription services, Birchbox, grew from 45,000 subscribers to 800,000 subscribers over the course of only two-and-a-half years.…
September 20, 2016 at 10:46 am
Stitch Fix, the online personal styling and shopping platform, built its brand from catering to women. Now, it wants to broaden into menswear. For six years, the San Francisco startup has been using fit and style data algorithms alongside customer information to bring a digital personal shopping assistant to women, who, for a $20 per month…
August 31, 2016 at 5:58 pm
Rakesh Tondon is the co-founder and CEO of Le Tote, a women's apparel and accessories subscription service. He's also a retail industry game changer. Here's our interview with Rakesh, which appeared in the summer issue of Total Retail. (Here are interviews with our other game changers: Meaghan Rose, Rocksbox; Luke Sherwin, Casper; Chris Lindland, Betabrand; and Kate…
