
Startups

Le Tote, an Internet fashion rental service, covers all of its bases with a simple, textbook direct mail piece.
Le Tote, an internet fashion rental service, covers all of its bases with a simple, textbook direct mail piece. Mailer Name: Le Tote Date Mailed: February 2016 The five-year-old startup was founded by Rakesh Tondon (now CEO) and Brett Northart (now president). From the beginning, Le Tote has employed an interesting business model: rent before […]
In episode 67 of Total Retail Talks, Molly Kang, founder of Floravere, the first direct-to-consumer luxury bridal brand, discusses the story behind the company, how she plans to grow the business and compete with traditional bridal stores, and offers her advice for other entrepreneurs looking to break through in the retail industry.
Online mattress brand Casper has plans to open a fleet of physical stores, according to help wanted ads placed on its website. The two-year-old company has plans to sell its foam mattresses — which are currently delivered tightly folded in a box and inflate on their own when opened — in other stores, and to even…
The last of our game changers is Jodie Fox, co-founder and chief creative officer, Shoes of Prey, an on-demand customized women's shoes retailer. Below is our interview with Jodie, which appeared in the summer issue of Total Retail. (And here are interviews with our other game changers: Meaghan Rose, Rocksbox; Luke Sherwin, Casper; Chris Lindland, Betabrand; Kate…
Rakesh Tondon is the co-founder and CEO of Le Tote, a women's apparel and accessories subscription service. He's also a retail industry game changer. Here's our interview with Rakesh, which appeared in the summer issue of Total Retail. (Here are interviews with our other game changers: Meaghan Rose, Rocksbox; Luke Sherwin, Casper; Chris Lindland, Betabrand; and Kate…
Our next retail industry game changer is Kate Doerksen, co-founder and CEO of DITTO, an online retailer of designer glasses and sunglasses that leverages virtual try-on technology to ensure customers get the perfect fitting pair of glasses. (Here’s profile one, Meaghan Rose, Rocksbox; profile two, Luke Sherwin, Casper; and profile three, Chris Lindland, Betabrand.) Total…
In our third Game Changers profile, I interview Chris Lindland, founder and CEO of Betabrand, an online apparel retailer and crowdfunding platform. (Here’s profile one, Meaghan Rose, Rocksbox, and profile two, Luke Sherwin, Casper.) Total Retail: Where did you get the inspiration to launch your company? Chris Lindland: From the maker movement and creative community…
Here’s the second of six profiles of retail industry game changers. Today’s interview is with Luke Sherwin, co-founder and chief creative officer of Casper, a mattress delivery company. (Here's profile one, Meaghan Rose, Rocksbox.) Total Retail: Where did you get the inspiration to launch your company? Luke Sherwin: In 2013, we observed people beginning to…
In episode 49 of Total Retail Talks, I interview Jamal Robinson, founder and president of DESIAR. DESIAR is an online retailer of handcrafted wooden sunglasses that was founded in a college dorm room. Robinson talks about the brand's journey as well as his personal goals for growing the business.