Software

Learn 6 actionable steps, using insights from industry experts, to help you better plan, execute and measure retail marketing projects.

If you’re a parent, you’re probably thinking ahead to the holiday shopping season. If you’re an online retailer, this is a big season for your business. As you prepare to manage the hordes of parents who will descend on your site, here are some stats to keep in mind about today’s parents, their spending habits, and what…

Business is growing for Lux Group, an Australian pure-play e-commerce business offering single-category shopping, including experiences such as dining and entertainment, designer fashion and home goods, and luxury global travel packages. However, growing from two to 15 online brands in its first five years of operation caused the firm to outgrow its accounting and ERP…

It's not a secret that customers that purchase in multiple channels (i.e., omnichannel customers) are more valuable to brands than their single-channel counterparts. Therefore, it makes sense that retailers would do everything in their power to convert single channel customers — particularly those in-store — into omnichannel customers. In episode 50 of Total Retail Talks,…

Having digital intelligence and acting upon is only part of the equation. Equally important is measuring the impact of actions taken.

Every e-tailer fears its website going down, however, a website that’s been reduced to a snail’s pace because of a high volume of traffic can almost be more damaging. Today’s always-on consumers expect lightning-fast connections and load times, as if everyone can deliver the same user experience as Netflix. In fact, a study from Kissmetrics…

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As more and more consumers purchase items online, many retailers are facing growing challenges in keeping up with the demand. The dramatic growth in e-commerce has affected all aspects of the fulfillment process, from packing to shipping to delivery. Several innovative products in today’s market can help address these challenges, while increasing efficiency and reducing…

The back-to-school shopping season is upon us, and retailers’ e-commerce sites should be prepared for a shopping frenzy. eMarketer forecasts that this year's back-to-school sales will total $828.81 billion, a 2.6 percent increase over 2015. Furthermore, the e-commerce portion of back-to-school sales will continue to grow, jumping 15.3 percent this year to $65.42 billion. That…

This summer, Apple is teaching children the basics of coding in its retail stores. For three days, kids 8-12 will use Tynker software to learn coding and then program Sphero robots. Apple Camp began in 2003 as a way to introduce technology and Apple products to kids, but this is the first year a coding…