Software

By partnering with a CDP, you can utilize your data to generate revenue and deliver the personalized experiences your customers crave.

In an interview at this week's National Retail Federation Big Show in New York City, Marjolein Westerbeek, president of Rituals, a Netherlands-based beauty retailer, spoke about the company's partnership with Salesforce and how cloud-based CRM software has helped the cosmetics brand to target and engage customers, particularly on social media, as part of its growth strategy in the…

Retailers are feeling the burn to keep up with the constantly moving target of consumer demand for an ever better experience. But as the pace of these demands accelerate, most retailers continue to operate on a six- to 10-month lead time to implement new innovations, with another couple of quarters to realize financial return from them…

Between constantly evolving competition and higher customer expectations, brands are feeling pressure to find innovative ways to delight their customers. From this pressure, a new trend in the retail business model surfaced with the emergence of creative partnerships. Kohl's partnership with Aldi supermarkets looks to “right-size” its locations and get creative with shared real estate.…

Customer data platforms (CDPs) can represent a transformational piece of technology for retailers — if they’re deployed properly. Retail offers an incredible landscape for data-driven personalization. Closing the gap between physical and digital spaces unlocks massive opportunities for one-to-one personalized offers, dynamic margin optimization, and more. And CDPs can be key. It helps to facilitate these…

Despite the success of early trailblazers such as Net-A-Porter and Farfetch, the luxury sector has lagged behind the rest of the fashion world when it comes to adapting to a digital future. The luxury sector’s hesitancy in embracing e-commerce is understandable. It's an area of retail that has relied on a sense of exclusivity, as…

Retailers face a number of challenges, including competition from nimble e-commerce upstarts and increasingly impatient customers. The industry is recognizing that as the needs of the modern consumer change, the customer experience they offer needs to evolve with it. A large part of that evolution has been the shift to omnichannel support. Omnichannel solutions allow retailers…

Attendees will learn how online retailers can leverage modern e-commerce automation and business intelligence technology.

Hearing the words “Microsoft Excel” might conjure up images of a bustling office in the early 1990s. Cubicles sprinkled with crisp suits and high heels, walking with purpose through sheets of paper piled high and endless lists of numbers scrolling across the screen of an IBM PS/1. That said, you shouldn’t let everybody’s favorite spreadsheet…

With a unified view of its data, IWA has been able to segment and target customers with personalized marketing campaigns