Social Media Marketing

For all the buzz created by social media, a new study shows retailers may be barking up the wrong tree. ForeSee Results reports that social media drove just 5 percent of visitors to retail websites. On the other hand, "promotional emails, search engine results, and even advertising are more influential," it says.

By now, you've probably heard about the ridiculous tweet sent out by designer Kenneth Cole, who used the volatile situation in Egypt to promote his new spring collection.

Michael Lazerow, CEO of Buddy Media, explains why marketers are spending more money on acquiring Facebook fans, and why it's worth the investment now.

Mobile and social media experts are embracing the idea behind Facebook Deals, even though there are several initial limitations of the platform that have important implications for marketing and customer engagement strategies.

Social commerce startup Thoughtful.co announced the beta launch of its social gifting service in time for Valentine's Day shopping. Thoughtful, available as a web service and iPhone application, provides consumers with unique gifts and experiences from local merchants, enabling them to give the right gift to the right person every time. 

Canadian shoppers have a new friend on Facebook, as the world's largest social network launched Facebook Deals in Canada, bringing its location-based marketing technology north of the border.

Using a multi-store e-commerce strategy can significantly increase customer acquisition, loyalty and conversion rates. Leading online retailers are currently benefiting from an effective multi-store ecommerce strategy, now is the time to learn how.

Do you remember when your favorite retailer didn’t have a website? Can you imagine not being able to find your favorite store online today? Unthinkable, right?

A fast-growing Utah County business became a YouTube sensation with a product that doesn't immediately strike you as sensational. In fact, the inventor couldn't sell it for years.